The design of abstract style is also produced by designers in order to achieve a certain visual effect, and pays more attention to the expression of inner thoughts and feelings. Let readers think and give full play to their imagination. It not only plays a role in spreading information, but also strengthens readers' subconscious communication.
In product graphic design, many enterprises with children as the main consumer groups adopt cartoon-style illustrations to increase their affinity, and there are some decorative illustrations, such as the background wall of interior design. It has achieved a strong decorative effect. Also added some beautiful things. With the rapid development of modern society, many designs convey a festive atmosphere, especially some advertisements and fashion magazines. There are exaggerated characters, bright colors and so on.
Illustration plays an irreplaceable role in graphic design, so graphic designers can't just learn it without doing it, but must practice more. And in the process of learning, try to ensure that you finish one before learning another and stay focused. It is suggested to add this to your daily plan, maybe not in the morning, but you must choose a fixed time and stick to it, so that it will be effective.
The most popular and eye-catching fashion illustrations are here! The works of Helen Downey, a popular fashion illustrator
As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?
Fashion illustration's golden age
In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.
Harper magazine cover
Fashion illustration's Collision with Fashion Brands
In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.
The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.
The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.
Helen doni factory
Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.
Helen doni factory
However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.
From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.
AlexMerry's works
In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.
AlexMerry's works
When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.
The works of James Jean and Oliver Schlowing.
This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.
At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.
JamesJean's works
In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.
In addition to creating wall works in the exhibition space, they also perfectly integrate illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.
Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.
GraceCoddington's works
Pioneer fashion illustration
In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.
VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.
VelwynYossy's works
ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.
Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.
ErnestoArtillo's works
His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "
ErnestoArtillo's works
Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.
Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.
JamesJean's Dynamic Fashion Illustration
After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.
Wonderful review:
[Editor, Wen/Chen Zhuo]
What are the artistic styles of illustration? 1. Plane illustration
. Graphic illustration is more general, because it is simple and intuitive, which weakens the details and perspective, and the recognition and accessibility are relatively faster, which meets the aesthetic requirements of young people for cuteness and cuteness, and is the easiest technique to make the picture show the overall effect; Usually, regular geometric figures or irregular vector figures are used to retain the original recognition form of the object, and with large color blocks, simple figures are used to make the main form more abstract or simplified, which has a wide range of Applications, such as posters, packaging, banner, app splash screen, game interface and so on.
2. Gradient illustrations.
Gradient illustrations are characterized by a large number of gradient techniques with low saturation, and the colors are generally similar; Its rich and delicate details, realistic picture style and steady visual atmosphere make the picture have great visual impact and layering. Among them, gradient illustration is subdivided into two-color gradient, translucent gradient, grid gradient, gradient blur and other forms.
3.MBE illustration
. This illustration style is characterized by simplicity, roundness and cuteness. Generally, there are design styles of extra-thick dark lines, Q cartoon images, round lines and vector lines+surfaces. The overall tone is fresh and lovely, which is generally used to remind icons and blank interfaces.
4. Texture illustrations.
Texture illustration is generally based on plane painting, and finally incorporates texture effect, and finally presents a picture with texture and light and shadow effect; This painting method generally does not draw lines, and most of them distinguish each element by the brightness of color blocks; By adding texture, noise, etc. , can increase the level and three-dimensional sense of illustration, and can effectively depict the details of the work; Give people a very simple feeling, more relaxed and casual; The graininess in the texture increases the details of the picture, making it more attractive and personalized.
5. Three-dimensional illustration.
Three-dimensional illustration can express three-dimensional things in two-dimensional space, bring perspective and space to the picture, and convey information better.
6. Illustration of strokes
. Stroke illustration can be simply understood as the combination of many lines, planes and icons, which echo each other to form a big picture, and many strokes are processed; Use lines and brush strokes more, and the overall picture is clean and tidy, which is often used in H5/App. Pay attention to the contrast of stroke thickness when daubing to measure whether it conforms to the routine.
7. Paper-cut illustrations.
Paper-cut style illustration is to make illustrations with paper-cuts, and superimpose layered paper-cuts to create different contents. Compared with traditional graphic illustration, paper-cut illustration can make the picture more layered and stereoscopic, and the form is more novel and interesting.
8. National tide illustration.
In recent years, the tide of the country has been highly respected. In short, the national tide is based on China's culture and tradition, blending fashion, style and tone. It is a collision between traditional and modern cultural thoughts, and it is also a dripping display of oriental aesthetics. Therefore, illustration combines the national tide culture, accelerates the spread of pictures and has a sense of fashion; At the same time, it also gives the brand more symbols and cultural values. Brands can take this opportunity to show their infinite charm and marketing potential in generate.
9. Light and shadow illustrations.
Light and shadow illustration can combine light and shadow to set off the atmosphere of the picture to the extreme, which is a perfect collision between imagination and reality. Through the change of light and shade levels, the vision is more stereoscopic, thus forming a stereoscopic image, making the picture more attractive and visually spatial.
10. Hand-painted illustrations.
Hand-drawn illustration is one of the most primitive illustration methods, which tests the creator's body and painting skills; By using hand-painted textures and graphics to convey emotions intuitively, art design language can make the audience accept emotions more directly, with intuitive images, real sense of life, rapid emotional appeal and more human touch than other illustration forms. Mostly used in art activities or animation poster design, the overall publicity is casual, with a strong atmosphere of life and great affinity.