Time is like a rushing torrent. It won't come back or stay. I believe everyone is full of expectations for the upcoming work and life! Why don't you make a career plan for yourself now So how to make a high-quality career plan? The following are my collection of marketing professional career planning books for reference only. Welcome to reading.
Marketing professional career planning book 1 "I heard that there is a bird in the world that has no feet. It can only keep flying and flying. When it is tired of flying, it sleeps in the wind. This bird can only land once in its life, and that is when it dies. " -Leslie Cheung's monologue in The Story of Teddy Boy.
Pan Dong divides his life into accumulation before the age of 35, creation after the age of 35-50, and maintenance after the age of 50. The pursuit of life is to be a bird without feet, and to live and struggle. What Pan Dongsheng needs in life: to make his family happy.
Realize the maximization of self-worth.
Read all the books you know.
Summarize and create a theory
Know the heads of at least three countries.
Economic freedom
Publish a biography of yourself, a collection of poems and a reading note.
Establish an enterprise that can go abroad.
Make a national professional magazine (real estate, advertising)
Establish a charity
Ten years after graduation from Chongqing Institute of Technology: (2008-, 24-34 years.
The university gave Pan Dong a lot. Knowledge, knowledge, friendship, love, way of thinking, method of solving problems, mentality, etc. are all one of the best stages of Pan Dong's life. In the next ten years, Pan Dong defined it as: ten years to live for survival, ten years to accumulate, and ten years to form his own style (many people who have experienced it think that a man will have his own style after 35 years old).
In the next decade, Pan Dong hopes to have a warm family, have his own position in the real estate marketing planning industry, have his own style of real estate and other advertising works, and publish his own poems. This is Pan's good wish. Up to now, apart from writing more than 10 thousand words of poetry, everything else needs Pan to work hard from now on and never give up.
In the next ten years, Pan Dong wants to be familiar with real estate, automobile, marketing planning, advertising and print media industries. In China, the marketing planning industry has its own positioning; Know Ma Yun, Pan Shiyi, Jiang Nanchun, Zhuang Shufen, Wang Shi, Andy Lau and Wong Kar-wai; Visit abroad at least three times; Learning and training mba, proficient in English; Learn a musical instrument, dance and drive; Read 50 books a year; Go to Hong Kong, Shanghai, Beijing, Shenzhen, Guangzhou and Wenzhou; Buy a car under 65438+ 10,000.
Social environment analysis:
1. China's economy is growing rapidly, and it is more in line with the world after its real integration into the WTO.
2.2 1 century is the third step for Socialism with Chinese characteristics, and its economy will reach the level of moderately developed countries in the middle of this century. Therefore, China's national defense, education and social welfare have been greatly improved, and the overall quality of the people will also be greatly improved. At the same time, China's urbanization level is accelerating, the urban-rural boundary is narrowing and gradually disappearing, and real estate will usher in a more prosperous period.
3. The support of national policies for the development of the western region, and the establishment of new special economic zones centered on Chongqing and Chengdu are self-evident.
4. Post-prosperity era of Olympic economy. Through the study of the cities that have hosted the Olympic Games in the past, it is found that the economic impact on the host city after the Olympic Games is immeasurable, and the economic impact on a country is also very great. 5. The competition for talents is fierce. Future enterprises need T-type talents with advanced ideas. In the future, enterprises should pay more attention to the changes in the world and grasp the pulse of the world. At the same time, the relationship between development and environment has been gradually valued by China people. Environmental protection, green and health are the people's requirements for every enterprise.
Industry analysis:
1. The development of the western region has accelerated the urbanization process in the western region, especially the establishment of the Chengdu-Chongqing new special economic zone, which is a great opportunity for the real estate industry in the western region.
With the sustained growth of China's economy and the improvement of people's living standards, people will pay more attention to how to live a better and more comfortable life with the decline of Engel's coefficient. Housing is a lifelong and necessary thing for China people.
The huge prosperity of the stock market and rising prices have made more people afraid of the economic bubble and feel that it is safer and more realistic to turn money into real estate such as houses.
4. The state has gradually started macro-control of real estate, the legal system has been continuously improved, and the development of real estate will gradually enter a formal stage.
Current situation:
I graduated from the Marketing Department of the School of Business Administration of Chongqing Institute of Technology, majoring in advertising planning and design. I have systematically studied the knowledge about marketing and advertising, and learned western economics, consumer behavior, ps, advertising copy, graphic composition, sketch basis, color basis, business negotiation, media research, accounting and financial basis, statistical basis, sales management, management introduction and other related knowledge.
Pan Dong is excellent in marketing planning, advertising creativity, negotiation and communication, analysis and appreciation. I once evaluated myself as a marketer's specialty, an advertiser's creativity and a poet's passion. At school, Pan was the vice chairman of Chongqing Institute of Technology Literature Society and the editor-in-chief of the school magazine of the News Department of the Student Union. I have strong organizational and communication skills, have worked part-time in the advertising business of Chongqing TV station, and have certain opinions and understanding on communicating with strangers.
Among his hobbies, Pan Dong is interested in literature, aesthetics, movies, travel and clothing.
I like to associate with people who are better than myself, but I also get along well with ordinary people. I define my personality as follows: passion, creativity, courage, tenacity and optimism. Pan believes that mentality determines everything, and everything needs a good attitude. He agreed that people with knowledge in ancient times were not as good as those without knowledge, and they liked to analyze things dialectically. When faced with an emergency, the first thing that comes to mind is not why it happened, but how to solve it.
Self-created motto: Self-confident life, 200 years, hitting water for 3 thousand miles, natural talent, five cars of poetry and books, and two thousand yuan of composition.
Comments from others:
Smart, thoughtful, good first impression, informal, should pay more attention to the implementation of actions.
Success criteria:
Achieve the expected goal and develop the family business harmoniously.
Try your best to accomplish the goals of each period and give full play to your abilities.
Continuous progress is victory.
Lay a solid foundation for the career after the age of 35.
Gap:
To strengthen and implement the action, we need to face the interference of the external environment and take remedial measures under more practical circumstances.
The theoretical foundation is not solid and the practical experience is insufficient.
Social circles are not easy to expand.
Makeup:
1. Education, training and self-study: read more books, take part in some professional training when you have economic conditions, and take advantage of the company's training opportunities. The time is five years.
2. Communication: Get in touch with the top management of the company and learn more about the knowledge and experience of related industries; Participate in exchange meetings and learn from experts.
3. Practice: Practice the theoretical knowledge you have learned at work, develop good living and working habits, and strengthen physical exercise. Pay attention to the communication with everyone, because "a threesome must have my teacher."
Understand personal career planning;
Only in practice can we know whether the theory is correct or not, so career planning should be constantly improved in study, life and work, so that it can truly adapt itself and guide itself forward. At the same time, career planning is just one's own wishful thinking, especially as a college student who has just left school, there are too many variables. Pan Dong believes that college students' personal career planning can only guide themselves at a macro level, and it is unrealistic to formulate specific implementation steps. At the same time, career planning is more about encouraging yourself to have more sense of accomplishment after achieving a goal, so as to move towards bigger and more difficult goals. The future life can't be planned, because opportunity is only a moment, and success is a second. Pan Dong believes that people who are always ready are more likely to succeed than those who plan at all times.
Career planning of marketing major II. Ten-year Plan after University Graduation (20xx-20xx)
1, direction:
Registered exhibitor
2, the ultimate goal:
Be a registered exhibition planner, develop your major and become an exhibition planner. Become an excellent entrepreneur.
1. Role analysis and self-analysis
(1) role analysis
Father: Society is changing with each passing day. Be sure to keep learning and have a strong ability to stabilize your feet.
Mother: Be motivated and caring at work.
Teacher: Smart, cheerful, brave, good at communicating with others, self-motivated, simple and lacking in social experience.
Classmate: Strong sense of responsibility and hardworking spirit.
(2) Self-analysis
According to my own understanding and everyone's comments, I find that I still have problems in my study. I will update my knowledge and accept new things. But study hard and be efficient. It is always difficult to do things carefully, but carelessness is the taboo of marketing, so we must constantly improve in our future study, life and work.
In life, my adaptability is not bad, mainly because I am cheerful, like joking and good at communicating with people. This makes my communication with others smoother; I am willing to do my best for the collective and have a high professional ethics, so it is easier to open up the situation at work. But when it comes to love, there are also many taboos. People often say: keep your word. It's taboo for people who do accounting work, so I will constantly change these bad things in my life and be a successful exhibition teacher.
Second, the occupation analysis
At present, the competition for marketing positions in the market is extremely fierce, especially for ordinary and senior exhibition teachers, which are obviously in oversupply, but senior exhibition teachers are hard to find. In the next 10 year, registered exhibition teachers will be at the forefront of the list of 15 talents needed in China. I hope I can learn what I should have during my stay in Qingdao University, get the exhibitor certificate and be a successful exhibitor.
Third, the self-orientation of career planning.
Be a qualified accountant
1.20xx-20xx years, got the graduation diploma, computer secondary certificate, exhibition teacher qualification certificate and English band 4 certificate.
2.20xx-20xx years, I entered the company for exercise, during which I obtained the intermediate exhibitor certificate and accumulated work experience, and obtained the registered exhibitor certificate;
3.20xx-20xx years, carefully choose companies with more potential and give full play to their talents in the company;
4.20xx-2035, constantly strengthen yourself according to market demand, so as not to lag behind the society;
5.20xx-？ After weighing all kinds of factors, I finally decided on the company I work for.
Four. Evaluation and adjustment
We must have a career plan for our future life, but I don't think it is possible to make a career plan now. The surrounding environment is changing at any time, and I will change with my maturity and exposure to different things. However, although there may not be a formed career plan, I think the direction and short-term goals of each stage should be there. For example, I should learn my subjects well during this time, and in what direction should I work hard? Without direction and short-term goals, it is easy to waste my time.
Chapter III of Career Planning for Marketing Major "I heard someone say that there is a bird with strange feet in the world today. It can only fly and fly all the time, and sleep in the wind when it is tired. This bird can only land once in its life, and that is when it dies. " -Leslie Cheung's monologue in The Story of Teddy Boy.
Pan Dong divides his life into: 35 years old-accumulation, 35-50 years old-creation, 50 years old-preservation. The pursuit of life is to be a bird without feet, and to live and struggle. Pandong is essential to his life: making his family happy.
Realize the maximization of its own cost.
Read all the books you know.
Summarize and create a surface.
Know the heads of at least three countries.
Economic liberation
Make a biography of yourself, a collection of poems and a reading note.
Establish an enterprise that can go abroad.
Be a national professional magazine (real estate, advertising)
Establish a charity
Ten years after graduation from Chongqing Institute of Technology: (20xx ~ 20xx years, 24 ~ 34 years and ten years)
The university gave Pan Dong a lot. Knowledge, knowledge, friendship, love, brain methods, problem-solving methods, mentality, etc. It is one of the most beautiful stages in Pandong's life. In the next ten years, Pan Dong defined it as a decade of earning a living, a decade of accumulation and a decade of forming his own style (many people who have experienced it think that men have their own style after 35 years old).
In the next ten years, Pan Dong hopes to have a warm family, miraculously have his own position in the real estate marketing planning industry, have his own embryonic real estate and other advertising works, and publish his own poems. This is Pan's good wish. Up to now, apart from writing poems with more than 10,000 words, everything else must be completed by Pan from now on.
Pan Dong wants to be familiar with real estate, automobile, marketing planning, advertising, print media and other industries in the next decade. Marketing planning industry has its own position in China; Know Ma Yun, Pan Shiyi, Jiang Nanchun, Zhuang Shufen, Wang Shi, Andy Lau and Wong Kar-wai; Meet at least three times abroad; Advanced training MBA, proficient in English; Learn a musical instrument, dance and drive; Read 50 books a year; Go to Hong Kong, Shanghai, Beijing, Shenzhen, Guangzhou and Wenzhou; Buy a car under 65438+ 10,000.
Social environment analysis:
1. China's rapid economic growth has been more deeply and widely integrated into the whole country after its real entry into the WTO.
2.2 1 century is the third step for Socialism with Chinese characteristics, and its economy will reach the level of moderately rich countries in the middle of this century, so that China has made great progress in national defense, education and social welfare, and everyone's comprehensiveness will make great progress. At the same time, the urbanization of China will be accelerated, the urban-rural boundary will be narrowed and gradually disappear, and the real estate will usher in a more prosperous period.
3. The national policy of opening up to the west is biased towards the west, and the impact of establishing a new special economic zone with Chongqing and Chengdu as the middle on the economy of the surrounding areas is unknown.
4. Post-boom period of Olympic economy. In the past, when discussing the Olympic Games, the economic impact on venues after the Olympic Games was incalculable, and the impact on a country's economy was particularly great. The competition for talents is fierce, and future enterprises need T-type talents with progressive ideas. In the future, enterprises should pay more attention to the changes in the whole country and grasp the pulse of the whole country. At the same time, the relationship between growth and environment is gradually cherished by China people. Environmental protection, green and health are the requirements of everyone for every enterprise.
Industry analysis:
1. The development of the western region has accelerated the process of urbanization in the western region, especially the establishment of the Chengdu-Chongqing new special economic zone, which is a huge opportunity for the real estate industry in the western region.
2. With the continuous growth of China's economy, the improvement of people's living standards and the decrease of Engel's coefficient, people will pay more attention to how to live a better and more comfortable life. Housing is an important event in China's life, and it is also an indispensable event.
The huge prosperity of the stock market and the continuous rise of prices have made more people fear the economic bubble and feel that it is more stable and realistic to turn money into real estate such as houses.
The state will gradually start macro-control of real estate, the legal system will continue to be healthy, and the growth of real estate will gradually enter a formal stage.
Current situation:
I graduated from the Marketing Department of the School of Business Administration of Chongqing Institute of Technology, majoring in advertising planning and planning, and systematically studied the knowledge about marketing and advertising, as well as western economics, consumer action, ps, advertising case writing, graphic composition, sketch, color selection, business consultation, media discussion, accounting and finance, statistics, sales management, introduction to management and other related knowledge.
Pan Dong is excellent in marketing planning, advertising creativity, discussing similarity and analyzing appreciation. I once commented on myself like this: the professionalism of marketers, the creativity of advertisers and the pride of writers. At school, Pan was the vice chairman of Chongqing Institute of Technology Literature Society and the editor-in-chief of the school magazine of the student union. Strong structure, similar skills, part-time job in Chongqing TV station, and some views and understandings on communication and similarity with strangers.
In his hobbies, Pan Dong is particularly interested in literature, aesthetics, movies, travel and clothing.