Lantern Festival is a party held on the fifteenth day of the first lunar month, so it has become a highlight of the Lantern Festival. Later, some provincial satellite TV stations also began to hold Lantern Festival parties.
Lantern Festival is the 15th day of the first lunar month in China. The main activity is to watch the lights and enjoy the moon at night. Later, the name of this festival evolved into "Lantern Festival". The Lantern Festival will be held on the fifteenth day of the first month, which will push the celebration on New Year's Eve to another climax.
CCTV Lantern Festival ratings survey shows that the ratings of Lantern Festival are over 50% in the northern region, especially in the three northeastern provinces, and Liaoning has the highest ratings of 88.9%. Such ratings naturally make advertisers earn a lot of money.
Lantern Festival, also known as Shangyuan Festival, Little Lantern Festival, Lantern Festival or Lantern Festival, is one of the traditional festivals in China on the 15th day of the first lunar month. The first month is the first month of the lunar calendar, and the ancients called "night". The fifteenth day of the first month is the first full moon night in a year, so it is called "Lantern Festival". According to the Taoist "Sanyuan Festival", the fifteenth day of the first month is also called "Shangyuan Festival". Since ancient times, the custom of Lantern Festival has been based on the warm and festive custom of watching lanterns.
"2020 Lantern Festival Special Program", this program has been greatly adjusted compared with the previous CCTV Lantern Festival. The whole program revolves around winning the epidemic prevention and blocking prevention war, inspiring people and conveying the truth, and consists of several situation reports and poetry readings. Six news hosts, including Bai, will interpret the situation report again. Artists familiar to the audience such as Pu Cunxin, Zhang Guoli and Zhang Jiayi will also appear in this special program.
"2020 Lantern Festival Special Program" is recorded and synthesized by a single program, and the unsuccessful programs of CCTV Spring Festival Evening will not be arranged as in previous years. In order to ensure the strict epidemic prevention work in place, the audience setting was cancelled in the whole program. This special program, which lasts for more than an hour, will focus on the concept of "unite as one, unite as one, fight the epidemic, inspire confidence, cheer for Wuhan and win the war of resistance against Japan".
Many artists participated in the recording of special programs. Liu Jin, Zhang Guoli, Zhang Kaili and many other old artists were invited to attend the poetry recital of COVID-19. At the CCTV Spring Festival Evening, the live report "Love is a Bridge" performed by hosts Bai, Kang Hui, Shui Junyi, He Hongmei, Hai Xia and Ouyang was inspiring.