The meaning of media
Media: one of the Taoist spells, which also refers to people or things on both sides. The word "media" first appeared in Zhang Xing Cheng Chuan, an old Tang book: "The concept of employing people in ancient and modern times must be based on media." The "medium" here refers to the person or thing that indicates both parties. Among them, the word "media" refers to the matchmaker in the pre-Qin period, and later extended to the cause. Poem Feng Wei Mang: "When I was robbed, I had no good media." Wen Zi Wei Xiang: "Those who are happy at the sight of fame are also the media." The word "intermediary" always refers to the intermediary or tool between the two. It also refers to the activities between two or more people or things, from which they intervene and participate.
In English, the medium "media" is the plural form of "medium", which appeared at the end of 19 and the beginning of the 20th century, and its meaning is the medium or tool for directing things. This kind of generalized "media" is not only heard from time to time in human daily life, such as "mosquitoes are the media to spread diseases" and "hydrangeas are the media to convey love", but also common in communication works. According to mcluhan m mcluhan1964, media is everything, everything is media "media is information", and all media can have some connection with human body, for example, a stone axe is an extension of hands, wheels are an extension of feet, books are an extension of eyes, radios are an extension of ears, and clothes are an extension of panels. The media is everywhere. Move or organize to express a state of action.
Media classification
Any substance that can make people, people and things, or things and people contact or * * * is a generalized medium.
Even in a narrow sense, people's understanding and application of "media" are different and quite confusing. Sometimes it
Confused with symbols: "Media refers to the physical form that carries and transmits information, including physical entities and physical energy. The former includes characters, various printed materials, marks, symbolic objects, information dissemination equipment, etc. The latter are sound waves, light, radio waves, etc. " Gong Wei, 1988 is sometimes confused with forms of communication: "Media is a simple and convenient term, which is usually used to refer to all forms of information communication for a wide range of communication objects, including movies, television, radio, newspapers, popular literature, music, etc." Barit, 1986 is sometimes confused with channels and news: "Strictly speaking, the media is channels-spoken words, printed words and so on. However, this term is often used to refer to channels and sources, and sometimes even includes information. " "When we talk about' mass media', we often refer not only to the channels of mass communication, but also to the content of these channels, and even to the behavior of people working for these channels." David Sandeman and others, 199 1 We believe that the confusion of media concepts will lead to the confusion of discussion, and the confusion of discussion will inevitably lead to the confusion of theory, and the chaotic theory cannot guide communication practice. Therefore, the concept of media must be clarified and positioned.
Mcluhan
Mcluhan, a master of media research, believes that "media is an extension of the human body". Media can be everything, everything is media, and all media can have some connection with human organs. The media has always been there. All substances that can make relationships between people, people and things, things and things are generalized media. Shi Lamu once praised McLuhan for making "the media, a word once used mainly by artists, bacteriologists and mass communicators, all the rage". However, this media theory, which is based on "focusing on the central sensory system of media tools", ignores the social relations between people. As Chetrom, an American scholar, pointed out: "His technological naturalism emphasizes that media is a biological extension of human beings, not a social extension of human beings. Although he wants to follow the development of human culture through the media, there is an incredible lack of real people in his history. "
Derfler
Derfler also constructed media in a broad sense: "Media can be any kind of carrier used to spread human consciousness, or it can be a group of orderly carriers." Even in a narrow sense, there are differences in understanding of the media. Sometimes it is confused with symbols: "Media refers to the physical form that carries and transmits information, including physical entities and physical energy. The former includes words, various printed materials, marks, symbolic objects, information, communication equipment, etc. The latter are sound waves, light, radio waves, etc. " The housekeeper, 1986, sometimes struggles with carriers, channels and information: "Media is the carrier of transmitting large-scale information, which is the general name of news agencies, newspapers, magazines, books, radio, television and movies. , commonly known as mass media. " "Strictly speaking, the media is the channel-that is, spoken and printed words.
Make sentences with the media
1. It's like if you put a straight stick into the water, everything that passes through the telepathic medium becomes curved. The mind will produce pain, it can't produce anything else, because it can't face the real existence, it can only dream, which is the only ability of the mind.
2. Use news media to expand influence.
3. Disadvantages: easy flattening, short service life and maximum medium support.
4. Methods Through literature retrieval, a large number of latest literature materials on the relationship between vector chigger mites and tsutsugamushi disease transmission were consulted.
When asked to comment on his plan to give up blogging, Wenner said that he would only answer through his blog.
6. Once Jin Yong's martial arts novels are combined with TV, they create a myth in the field of TV.
7. With the maturity of computer graphics technology and digital technology, news charts stand out in the visual communication of news media.
8. Because a single photon is excited to release a large number of extra photons, the total number of photons increases, thus increasing the light intensity in the medium.
9. Because of its simplicity, readability, extensibility and the recognition of the whole IT industry, XML is widely used as a medium for exchanging messages between many software systems.
10. Cooking usually uses oil as the heat transfer medium, including raw frying, stir-frying, stir-frying and dry frying.
1 1. With culture as the medium, establish a brand-new relationship with customers and the public, create the consumption value of catering products, increase the affinity of products, and enhance the overall competitive advantage of enterprises.
12. This shocking distrust of the news media is not rooted in inaccurate reporting or poor reporting skills, but in the fact that the worldviews of journalists and readers collide every day.
13. Electricity is conducted through wires.
14. Calef said: We decided to study whether the beneficial effect of low alcohol consumption can be influenced by the mechanism of increasing NR expression, which has been confirmed by others.
15. Natural disasters, especially meteorological disasters such as tornadoes, hurricanes and floods, will affect the breeding and spread of vectors.
16. Gender viewing in visual media is a visual activity with multiple cultural meanings, and its emergence and development have complex motives.
17.FCoE is very important because it connects mainstream network media with mainstream enterprise storage protocols.
18. You can also use the engineering database to specify porous media.
19. Objective To understand the species and infection of Paragonimus and its vector hosts in Jian 'ou city.
20. To establish the credibility of the media, we must curb news speculation.
The fleeting spread of 2 1. further strengthened my distrust of social media.
22. They used to be ordinary "grassroots", some pursued their dreams, some attracted attention, and some were driven by huge profits and became an instant hit through online media.
23. The practical application of online media is alienated media power, but this media power is disguised as some kind of communication technology.
24. Pathogens and insect vectors have changed the ecology of rabbits.
25. With the help of communication channels, communication scope and the composition of newspaper readers, this paper demonstrates the influence of rational anti-teaching thought on society.
However, due to the temptation of instrumental rationalism and utilitarianism, the application of electronic media in kindergarten art education activities is not satisfactory.
27. Cosmic energy exists in nature through certain media. The accumulation of cosmic energy is related to the material, color and shape of the medium.
28. A glucose biosensor was made by adding naphthol green as an electron mediator to the glucose solution to be detected.
30. The spillover of geographical media knowledge in the regional innovation system has become the main topic of new economic growth theory and new economic geography research.
3 1. The vector energy of Plasmodium vivax malaria transmitted by Anopheles sinensis is consistent with the incidence.