Soft articles are one of the most important marketing promotion methods. Through specific conceptual appeals, consumers can enter a specific thinking circle and quickly achieve product sales. So what are the characteristics of soft article marketing? How to promote advertising through soft articles? 1. The essence is the essence of advertising soft articles, which is advertising. This is the unavoidable commercial nature. Therefore, no matter how your soft article is planned and implemented, it must be able to achieve the corresponding effect in the end, otherwise it will fail. 2. The disguised form is all text resources, making the audience "soft-eyed". The key point of the so-called soft article is firstly "softness" and secondly "text". In other words, the content of soft articles must be mainly text, including various text forms, such as news information, experience, skill sharing, opinion comments, expression of thoughts, etc. Through these words, the audience's "eyes are soft". Only by making the user's eyes stay and linger, can there be a chance to influence them. In particular, language and text must take into account the reading and comprehension abilities of the target audience. They must be easy to understand, vivid, and relevant to life, so that users will feel excited when reading. Don't write soft articles as prose or poetry. Sometimes we often see soft articles like this: the writing style is very skillful, the rhetoric is very gorgeous, and the writing is as beautiful as prose. The problem is that what we write is not a literary work, nor is it for literature lovers. This kind of soft article that is divorced from life will only be highbrow and unresponsive, and naturally it will not drive product sales. For soft articles posted on the Internet, the more mouth-watering the better, and more Internet language should be used, because the characteristics of Internet culture are grassroots and fast food. You can go online and take a look. The novels and texts popular on the Internet are all very average, and have even been criticized as "middle school students' works." However, those articles that were regarded as masterpieces by the literary world were left out in the cold. 3. The purpose is to create trust and make the audience "soft-hearted". The content of the soft article is not written randomly, it must be written with a purpose. No matter what form of soft article, the ultimate goal must be the same, that is, through these words, create a new generation among users. A sense of trust; through these words, impress users and make the audience "soft-hearted". Only when users believe you after reading your article will they take action. What form of articles is most likely to impress users and create a sense of trust in them? The answer is articles that can help users. For example, through articles, users solve problems, learn new knowledge, etc. Therefore, the content of soft articles must be more authentic, sincere, able to withstand scrutiny, the content must be real, and it must be able to help users solve problems. It should mainly contain practical information, and avoid false information or misleading the audience. 4. The key requirement is to explain the product’s selling points clearly and thoroughly, so as to make the audience “soft-brained”. Just asking users to believe you is not enough. You also need to explain the product’s selling points clearly and thoroughly in the article. Otherwise, users will not be able to figure out the situation and will not be able to achieve the ultimate goal. Therefore, we need to have an in-depth understanding of the product features and perfectly interpret these selling points through text, so that the audience will be "brainless" after learning about these selling points. An important tip here is to visualize the product functionality. An advertising master once said: "Don't sell steak, sell sizzling sound." Only by giving a vivid visual description of the product so that users can feel like they are there after reading the article can we achieve surprising results. . For example, in the approval documents for health care products, words such as "tonifying kidneys and replenishing qi", "antioxidant" and "immunomodulation" are often used. However, these words are neither vivid nor vivid, and it is difficult for ordinary people to understand these professional terms. Written like this, it is difficult to arouse the enthusiasm of consumers, let alone any effect. But if we use vivid words such as "blood cleansing", "colon cleansing", "constipation relief" and "intestinal detoxification", the functions and selling points of the product will immediately appear on the page, making people with relevant symptoms want to try it after reading it. 5. The focus is on interests and benefits. What kind of content are users most interested in? Different industries and user groups have different specific answers, but there is one most essential rule that is definitely the same, that is, no matter what the situation, Which industry and what kind of users must be most interested in content related to their own preferences and interests. Therefore, in-depth study of user needs is a homework that every marketing and promotion personnel must do.
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