1. Quantity and scale: Minorities refer to relatively small groups, who have special interests, hobbies or needs, and often account for a small part of the whole social group, while mass groups refer to relatively large groups, including a wide range of people, who have universal interests and needs.
2. Culture and aesthetics: Minority groups often have more unique and personalized culture and aesthetics, while the aesthetics of mass groups tend to accept popular and popular cultural products.
3. Knowledge and information: Minority groups often have professional knowledge and in-depth understanding of a certain field, and tend to focus on a specific field, while mass groups have a relatively shallow understanding of knowledge and information and pay more attention to daily life and practical knowledge.
4. Consumption and purchase decisions: Minority groups pay more attention to the quality and characteristics of products and are willing to pay higher prices for unique or exquisite products, while mass groups are more interested in affordable and convenient products.