wechat was originally used as a tool to fill the gaps in time, but in the end it mercilessly tore up our lives.
Live for a circle of friends
According to the data given by the 214 WeChat Application Industry Summit, by the end of July 214, the number of monthly active users of WeChat was close to 4 million.
According to Liu Ruisheng, an associate researcher at the Institute of Journalism and Communication of China Academy of Social Sciences and deputy editor-in-chief of Journalism and Communication Research, the craze for WeChat is not surprising.
wechat is a social tool based entirely on mobile network, and its user base comes from a large number of QQ users and mobile phone address books, and its high viscosity is its characteristic. Therefore, it is easier for users to form circle communication.
Comparatively speaking, Weibo is mainly a form of communication dominated by opinion leaders, and it is more like a publishing platform for public opinion hotspots.
"It is precisely because WeChat is a strong link that people often want to get some feedback, whether it is praise or evaluation, when posting messages on WeChat." Zhu Zhuohong, a professor and associate researcher at the Institute of Psychology of the Chinese Academy of Sciences, said, "The more people respond, the greater the intensity of the stimulus, and the so-called operant conditioned reflex will gradually form, thus strengthening this behavior."
A typical example: you must take photos before and after meals, take selfies when it is windy and rainy, and take photos when you see famous brands ...
If this is nothing, then Jiang Xiaoyuan, dean of the Institute of Science History and Science Culture of Shanghai Jiaotong University, remembers a travel experience, which makes people have to sigh that the cart before the horse is put in the circle of friends.
when a group of friends visited the metropolitan museum of art in new York, from the moment they entered the door, one of their peers complained repeatedly about the problem of Wi-Fi, and they were "rectifying" all the way. when the Wi-Fi was finally connected, he immediately took photos and uploaded them to his circle of friends.
at that moment, who said it wasn't "living for friends"?