0 1 Register a media account
Headline number is preferred, which can be synchronized with watermelon video and Tik Tok. It is recommended to open the official WeChat account at the same time, so as to facilitate the diversion of traffic from the public domain to the official WeChat account in the later period and accumulate fans.
Of course, there are many platforms that can create a content matrix as long as they are energetic, but it is best for all platforms to unify their account names, which is conducive to building brand IP.
Design avatar and profile
Avatar and personal data are very important for fans to remember themselves, so the name must be closely related to the creative orientation, and the avatar is also related to the content.
Collect and organize materials
All creation depends on the material, and it is necessary to collect and create a material library and keep it in different categories. It is best to have a mobile hard disk or network disk for backup and storage.
04 text recognition and extraction
With the material, it is necessary to identify and extract the characters in each comic picture in batches.
In the process of recognition, it is necessary to carefully check and identify typos, correct and replace them, and add some self-explanatory languages.
Save the proofreading as text for explanation, dubbing and subtitles.
05 commentary and dubbing
Before commenting, you need to design the title, preferably guided by the on-site statement, and pay attention to it.
Then import the text saved in the last step into voice dubbing software, and choose a fixed narrator role, and only use this role in the future.
06 mixed shear and synthesis
First, use PS and other drawing software to design the cover, and add information such as the drawing author and narrator. One is to respect copyright, and the other is to standardize description. It is best to declare that the copyright belongs to xx Publishing House.
You can choose video editing software such as editing, watermelon cloud video, Katyusha or Mengyi according to your preference.
The general operation methods are similar, such as importing related pictures, voices, subtitles, titles and other materials, adjusting the content, synchronizing information, and finally exporting.
It is worth noting that the video size should be 16:9, otherwise uploading and publishing to the platform will not be able to adapt to terminal playback, and the best cover is 1920* 1080.
07 publishing and interaction
Before the release, try it out to see if it is smooth, the sound is clear, and the information is synchronized. , to ensure that the video is normal, and then use software such as format factory to compress and optimize, paying attention to coding, resolution and code rate.
If you upload directly, the file is too large and many platforms are limited. Coding, resolution and code rate will also affect platform conversion and playback.
Finally, reply to the comments and feedback of fans in time. If you can't publish it, don't ask, and interact with fans.
It should be noted that the release time must choose the peak hours when fans are online, such as 7-8 am, 5-6 pm and 8-9 pm. Don't put it in the early morning, when only ghosts are watching your video.
Also, the update time must continue to work at night. You can't fish for three days and dry the net for two days. Only by working the night shift at a fixed time can you stick to your fans. Many platforms have regular release function, so you should do a "inventory" in advance at any time to ensure sufficient inventory, and you must not break your watch because of things.
To be self-media, you need to create a personal monopoly. Today, with the homogenization of content, fans have been robbed of traffic since the media war. Whoever accumulates more fans will win the future. We also call it social capital accumulation.
In the information age, wealth is created by information, and the value of information lies in the amount of play, attention and forwarding. To make every cartoon an explosion, it is necessary to study the title, cover, opening quotation, commentary, commentary style and many other aspects. There are many factors that determine the success of a work.
Only when every link is done, it is possible to polish the work into fine products and explosions.
(Lesson 204 of Fan Qiqi Wei, 1 123)
I am Wei, the national writing ambassador in 2007 (No.062) and the initiator of "Teachers' Writing Growth @ Practice School". I am determined to promote national writing and influence the growth and change of more primary and secondary school teachers through writing. You can leave your own questions or opinions in the comment area to communicate with the author and other readers.