Ode to Classics is a cultural and musical program jointly produced by CCTV Integrated Channel and CCTV Creative Media Co., Ltd., with Sa Beining as the host. The program is divided into the first season of classic ode and the second season of classic ode. On February, 2020 10, the State Administration of Radio, Film and Television launched the public welfare exhibition of the national radio and television program "Uniting as One * * * Fighting the Epidemic" and "Ode to Classics".
In response to the implementation of the spirit of "promoting the creative transformation and innovative development of Chinese excellent traditional culture" in the report of the 19th National Congress of the Communist Party of China, Ode to Scripture combines traditional poetry classics with modern fashion in the form of "harmony poetry". While paying attention to the expression of the program in the times, it will also dig deep into the connotation behind poetry, tell cultural knowledge, explain humanistic values, interpret ideas and trace back to the source of modern civilization.
Ode to Classics organically combines China's classical poetry culture with TV media and network platforms, giving consideration to the long artistic conception and easy-to-understand expression of poetry culture. Classic singers are not only famous artists, but also rising stars and many ordinary people who love life. Combining with their own musical style, they transform classic poems into beautiful songs and interpret traditional classics with modern singing methods and tunes.