However, under the epidemic situation, automobile dealers are facing unprecedented difficulties. How to solve the financial pressure, how to gather enough customers and how to complete the sales task have become the most realistic problems that plague dealers at present. Nowadays, the hidden and exposed problems in the sales front line of automobile industry need the joint efforts of OEM, media and consumers to finally solve them.
As a professional automobile media, we hope to see the brilliance of the automobile market again. To this end, we are also willing to contribute all our strength. As a result, Automobile has launched a series of white papers on the survival status of automobile dealers in three northeastern provinces and four cities, such as Che Wenxuan, Guandong Automobile Network, Six-Circle Automobile, Xiaoqing Automobile Forum, Yu Fan Jieer, Che Wenzhi, Ai Che Jueluo, Long Automobile, Northern Automobile Market, No.1 Special Car, Harbin Car Guide, Driving View and Daqi Car Watch. I hope that through this special series,
This series of White Papers on the Living Conditions of Automobile Dealers interviewed the owner of a 4S shop in Chang 'an Ford, Changchun. For privacy reasons, Ghost Brother still uses the pseudonym Zhang (Hu Sanniang) instead.
1, Ghost Taxi Cluster: Did your company officially resume work on February 10? How many people went to work before and after the sale, and how much worse than the normal state? What is the current situation and when will it be officially opened?
Hu Sanniang of Changan Ford: The company didn't officially open on February 10 when it resumed work; At present, there are two people who work before the sale and 10 after the sale. Under normal circumstances, there should be 123 people going to work in the store. At present, the passenger flow is very small. According to the current epidemic situation, it is still uncertain when it will be officially opened.
2. Ghost taxi cluster: Due to the epidemic, has your brand OEM launched any countermeasures for dealers? What are the countermeasures in the store? Are employees who go to work in the store and consumers who come into the store to see and repair cars effectively protected? How did you do it!
Changan Ford Hu Sanniang: Affected by the epidemic, Changan Ford launched targeted countermeasures; What stores can do is to sell one more car under the existing conditions and actively carry out online sales; The specific protective measures are: the store should be fully disinfected at least three times a day, the staff should wear masks, the store should be equipped with special disinfection boxes, and all disinfection equipment should be complete. Employees in the store should take their temperature at least twice a day when they go to work, make records and register, and customers who enter the store should also take their temperature and register.
3. Ghost Fighting Car Cluster: Although February last year was the Spring Festival, how much difference is expected compared with the same period last year? Please tell us about the number of pre-sales stores and after-sales turnover in the past week.
Changan Ford Hu Sanniang: Ford's sales in February this year will be three-quarters less than last year, and its service output value will be three-quarters; A total of 7 vehicles were sold in the past week, and the after-sales output value was about 6.5438+0.5 million yuan.
4. Ghost taxi cluster: What was most affected by the epidemic in February, sales or after-sales? What is the percentage of estimated output value that is worse than last year?
Changan Ford Hu Sanniang: The influence of sales and after-sales is very huge; Compared with last year, the sales and after-sales output value in February is expected to be at least about 80% worse.
5. Ghost Fighting Car Cluster: Did the main engine factory cancel the assessment index in February? What's the stock ratio? How big is the gap compared with the same period last year? If the assessment index is resumed in March, can it be tolerated?
Changan Ford Hu Sanniang: Changan Ford canceled the February assessment index for the first time; At present, there are more than 20 sets of/kloc-0; There was no assessment in March.
6. Ghost Fighting Car Cluster: In view of the current situation, has the OEM launched a dealer support policy? Can we ensure the most reasonable operation of funds now? How much is the acceptance bill for car purchase? How much is the interest for one month? Where is the most difficult part at present?
Changan Ford Hu Sanniang: Changan Ford launched the corresponding dealer support policy; At present, it can also ensure the most reasonable operation of funds; At present, there are no existing cars in the store in the form of bank acceptance bills, all of which are financing cars of Changan Ford Finance; One month's interest is about 50 thousand yuan; The biggest problem now is cash flow.
7. Ghost Fighting Car Cluster: According to the current situation, how much money is expected to be lost in February? How long can the store last? If the epidemic lasts for three months, where will the first problem stand out? Admission fee, rent or personnel fee.
Changan Ford Hu Sanniang: According to the current situation, it is estimated that there will be a loss of at least 700,000 in February 2020; Our store will definitely not last for three months; If the epidemic lasts for three months, the most prominent problem is personnel expenditure.
8. Ghost taxi cluster: Did the store reduce non-combatants because of the epidemic? Are employees self-isolated on their return trip?
Hu Sanniang, Changan Ford: There are both situations.
9. Taxi-taking cluster: The epidemic caused fewer customers to enter the store, and the turnover of after-sales maintenance decreased. What behavior changes will this epidemic bring to customers, and what adjustments need to be made to deal with customer behavior changes? For example: watching cars online, selling cars online and selling cars on the spot. What is the proportion of online sales at present? Do existing car owners have on-site maintenance services, and what is the proportion?
Hu Sanniang of Changan Ford: The customer's behavior may change at a certain stage; The proportion of online car viewing, online sales and on-site car sales will increase; At present, online sales account for more than 60%; On-site maintenance services will also increase, but limited to construction conditions, the proportion will not be too large.
10, Ghost Taxi Cluster: In response to the liquidity reduction caused by the epidemic, has the OEM increased the preferential treatment for the models on sale? Is there any subsidy in business policy?
Hu Sanniang, Changan Ford: Changan Ford has done all these things, such as increasing the preferential treatment of the models on sale and subsidizing business policies.
Hu Sanniang, general manager of Changan Ford 4S store, sent a message: I hope the epidemic will pass soon. Although Changan Ford is facing a temporary sales downturn, with the end of the epidemic and the re-layout of the main engine factory, I believe Changan Ford will rise rapidly and reproduce its past glory!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.