2011165438+1On October 25th, Fangzao, an exceptional founder, opened next to Hermes Store in taikoo hui Shopping Mall. Fangfang covers an area of 1.800 square meters, integrating bookstore, aesthetic life, coffee, exhibition space and fashion.
On the glass door of Fang, there is a poet's message: "I hope to return to the era of reading more poems: the hidden lyrics in chorus with the wind need to be heard again." This sentence well summarizes the business scope of the bookstore-mainly dealing with books on humanities, art, design and architecture, including 40,000 books from Hong Kong and Taiwan, nearly 10,000 books in foreign languages and some mainland publications.
There are special bookshelves such as "Party recommendation", "Media recommendation" and "Network opinion leader recommendation" in the store. Chengdu Fangfang officially opened in October 20 15 65438+29 10, located on the first floor of Ocean Taikooli in Chengdu, which is Fangfang's second chain store.
Cross-border operation of parties
As one of the founders, Mao is not the first to explore channel innovation in a "cross-border way". As early as 2007, he opened a shop called "Double Exceptions" in Kunming, Yunnan. In the storefront, Mao integrated into a large area of book space, displaying and selling books focusing on art and aesthetics. After that, the "double-sided exception" has landed in cities such as Wuhan and Xiamen.
In 2008, the first "excellent eco-store" opened in sogou. In addition to books, the store also introduced home brands such as G.O.D and aesthetic daily necessities with the theme of environmental protection and naturalism. It is reported that Wuhan New World Department Store, Kunming New Southwest Department Store and Xiamen SM Commercial City, where the "double-sided exception" is located, are all "exceptional" A-level distribution points. Wuhan and Kunming occupy a leading position in the inland market.
Reference: Baidu Encyclopedia-Fangfang Bookstore