The women's shoe industry has entered a period of deep adjustment. When most industries have entered the "cold winter", the women's shoe industry in China has not been spared and entered a period of deep adjustment. At the China International Fashion Week held a few days ago, Luo Shaoqiang, president of Yisi Group, said that the sales volume of the whole women's shoes industry is declining, and the survival of the fittest will be eliminated in the next two or three years. In order to cope with the crisis, ISK chose to go abroad and cooperate with Korean designers to seek better development. A few days ago, Belle, the leader of women's shoes, released its interim results as of the end of August. As a former "king of shoes", the same-store sales of Belle's footwear business have declined for several consecutive quarters. From the beginning of March to the end of August this year, the number of shoe stores in Chinese mainland market alone decreased by 424. Belle phenomenon is not a case. Like Belle, women's shoes brands such as Daphne and Qianbaidu have a hard time. According to Daphne's third-quarter financial report, the growth rate of same-store sales decreased 19.7% this quarter. At the sales outlets, 265,438+09 stores were closed in the third quarter. In the first three quarters of this year, Daphne has closed 400 stores. In the industry's view, the footwear industry is facing a cyclical bottleneck and the competition is becoming more and more fierce. The impact of e-commerce is particularly obvious, and physical stores have even become "trial shoe stores". Insiders told reporters that in recent years, the competition in the footwear industry is fierce, especially the impact of e-commerce. Some physical stores have become "sample shoe stores". In the opinion of analysts, it has become normal for the footwear industry to slow down and close stores. References:
People's Network-The women's shoe industry has entered a period of deep adjustment. It seems that the enterprise has gone abroad for its own development. A friend went to Wang Di Square and found there were many women's shoes all over the floor, so this should be there. Friends are not worried. From the perspective of brand development, the gap between China women's shoes industry and the international advanced level is gradually narrowing. According to the survey, the women's shoe industry is developing in the direction of industrial upgrading on the road of brand management, and the women's shoe production and operation enterprises are becoming more and more mature, which is manifested as: the brand management concept of women's shoe operators is getting stronger and stronger, the comprehensive level of enterprise production and operation is constantly improving, and excellent enterprises and entrepreneurs are constantly emerging. Over the years, many well-known brands and women's shoe manufacturers with certain scale and competitiveness have emerged in the women's shoe industry in China, such as Belle, Daphne and Saturday, which have occupied a leading position in the women's shoe market in China. With the development of leather shoes industry, domestic production bases with leather shoes as the leading industry have also been formed, such as Chengdu, Guangzhou and Wenzhou. , are important women's shoes producing areas in China.