I wrote a soft article for 10 years. One day, I felt tired, so I shut myself in my room. I gave my smartphone to my parents for safekeeping. I'm thinking about the way of soft writing. What does it mean to be extreme? Is it a tool for marketing, public relations or operation? Was it written in a hurry to cater to the public's appetite? Surging things often come and go quickly. Just like some actresses in the entertainment circle, during pregnancy, there must be some exposure and a lot of soft articles, but the timeliness of these soft articles is obvious to all, because the soft article companies that these brokers are looking for are really shit. I admire Wang Feng's team, but Wang Feng can't make headlines. This is a great idea packaged by Wang Feng's team, and then promoted in the form of words, videos and videos. Therefore, the theory of soft writing is the ultimate thing of values, trust and ideas. With the development of society, the public's anti-marketing consciousness will become more and more intense. Therefore, for soft writers, we should always remember that we are not involved in business, and we should write what we agree with. As the saying goes, it takes ten years to sharpen a sword. The really good soft text is actually not soft text, but a text with cultural attributes, and it can often be handed down.