Ancient poetry has always been favored by modern people, which can not only express the emotion of ancient poetry, but also describe its artistic conception and convey its meaning. For example, Baidu's name comes from Xin Qiji's Jade Case? Looking for him in the crowd by Yuan not only shows a kind of artistic conception, but also conveys Baidu's constant pursuit of search technology.
What kind of picture would it be if ancient poems were applied to these brand categories now?
For example:
1
Social Category: However, when China has our friendship, heaven is still our neighbor.
The purpose of socializing is to strengthen communication and exchange between people. This is very consistent with the attributes of current social products: no matter where you are, our hearts are together.
2
Learning: What I get from paper feels shallow, but I don't know how to do it.
Nowadays, learning is not limited to books. Various middle school learning videos and websites have greatly expanded our learning channels. "Never knowing that this matter must be practiced" also warns people that just reading and watching is not enough. More importantly, more practice, more writing, and more practice can make you understand the knowledge thoroughly.
three
Music: Boya is good at drumming, and Zhong Ziqi is good at listening.
Ancient literati liked to sing poems and have fun, plus some sounds of bamboo and silk and orchestral music. "Boya is good at drumming and Zhong Ziqi is good at listening" embodies the emotional touch between products and users, and perfectly interprets the emotional voice of "You have music and I have stories".
four
Alcohol: I'm drunk today, but I'll worry tomorrow.
Drinking is sometimes an emotional catharsis. Whether sad or happy, the meaning of wine is only known to the drinker himself. And "drink today, get drunk today" is not to convey a muddle-along attitude towards life, but in this complex world, happiness is the most important thing.
five
Skin care: clear water produces hibiscus, which is naturally carved.
The important role of skin care products is to make youth stay, and your phrase "clear water gives hibiscus, natural carving" shows the powerful role of your brand. Think about how beautiful the hibiscus flowers in the water are. They are beautiful and natural without adding any ingredients.
six
Sports: A journey of a thousand miles begins with a single step.
The most important thing about sports products is action orientation. They say it's better to move once than a thousand times. Whether it is a sports brand or a sports fitness, the phrase "a journey of a thousand miles begins with a single step" has both inspiring and encouraging effects on consumption.
seven
Sex products: Peach blossoms are deep in diameter and smooth in Tianjin.
Here you are. . . . I don't need to explain more. Everyone knows those indescribable images. Those who are interested in sex appeal can Baidu on their own. I just want to say that ancient people were really good at making love. . .
In fact, it is not difficult to see that there is a certain basis for using these ancient poems as the advertising language of certain categories. While conveying their own advertising artistic conception, they also moved out of the functionality of their products. Ancient poetry is also a beautiful imprint. If these ancient poems are moved into products, they may bring different surprises to consumers.