The spring of 1992 left a deep impression on China people who liked the "Great Historical Expo", so that in many later memories, it was spring all year round. The unusual southern cyclone in Deng Xiaoping not only caused unprecedented political shock, but also formed a strong appeal in economy. People who are familiar with China's national conditions smell great business opportunities. Obviously, an opportunity for rapid development has emerged. At this time, what is needed is action, action, and action. In Huaxi Village, Jiangsu Province, Wu Renbao, who watches the news broadcast on time every day, called a meeting of village cadres as soon as he saw the news of Deng Xiaoping's southern tour. The meeting lasted until two o'clock in the morning, and he ordered to mobilize all funds and hoard raw materials. To this end, he runs around all day, on the one hand, borrowing money at high interest rates everywhere, on the other hand, he wants indicators and runs aluminum ingots everywhere. His eldest son, Wu, later revealed that "at that time, the aluminum ingots purchased by the village were more than 6,000 yuan per ton, and rose to more than 0.8 million yuan per ton/kloc-0 three months later". Wu Renbao is obviously not the only one taking action. After the southern tour, there was an unprecedented upsurge of running companies in China. Since February, the number of new companies in Beijing has increased by 2,000 every month, which is 2-3 times higher than in the past. By August 22nd, all the company licenses in the city's inventory were on, and the Municipal Administration for Industry and Commerce had to urgently allocate 1 10,000 licenses from Tianjin to solve the urgent need. In Zhongguancun, the number of science and technology enterprises in 199 1 was 2,600, and by the end of 1992, it had reached 5 180. The number of new companies in Sichuan, Zhejiang, Jiangsu and other provinces has doubled compared with last year. In Shenzhen, the tallest international trade center building in China at that time was crowded with 300 companies. "There are 25 rooms on the first floor, and there are more than 20 companies at the most crowded time. Some desks are just a company. " On March 9, Zhuhai announced the award of scientific and technological personnel. Chi, the director and senior engineer of Zhuhai Biochemical Pharmaceutical Factory, received an Audi car key worth 290,000 yuan, a property certificate of three rooms and one living room and a bonus of 267 1.84 million yuan from Mayor Liang, and hundreds of domestic and foreign media took his tearful photos. The news that Zhuhai won the prize soon triggered a chain effect. The Jinzhou Municipal Government of Liaoning Province gave 767,000 yuan to reward five scientific and technological personnel, Sichuan gave 800,000 yuan to reward an agronomist and his assistant, and Shandong, Anhui and Jiangsu provinces rewarded local scientists with cash, cars, houses or household appliances. The "Saturday Engineer", who was sneaking around a few years ago, is now allowed to contract projects openly. Jiangxi province stipulates that scientific and technical personnel can share technology contracts with their enterprises, and the contractor's income is not less than 50%. In addition to scientific and technological personnel, people with business ideas have also become new stars. On July 29th, China Youth Daily published an exclusive report on the front page: Yang He earned 400,000 yuan by selling ideas. The news said, "Ideas, plans and ideas can also be sold. Yang He, an inventor in Beijing, earned 400,000 yuan just by giving advice to enterprises. He founded Heyang Civil New Technology Research Institute, and obtained more than 20 patents in China, with a total income of 6.5438+0 million yuan in technology transfer. " After graduating from Yang He University, he was assigned to a chemical plant in Beijing. 1988, at the age of 32, he quit his job and became a "self-employed knowledge worker". He wants to advertise in Beijing Evening News to find a job. The newspaper asked him to go to the talent exchange center to issue a certificate first. The center's answer is that self-employed people can't advertise for jobs. In desperation, he posted advertisements all over the street. As a result, four people came in the afternoon Looking closely, they are from four municipal inspection teams and asked him to pay a poster with a fine of one yuan. In this way, Yang He's "research institute" has only one employee for several years, but he has created a way out by giving advice to enterprises. A plastic factory has a large backlog of disposable plastic cups. Yang He came up with an idea. He printed the station names along the Beijing-Guangzhou Railway on a cup, and then printed a small map to sell on the trains along the railway. The plastics factory tried it and it really worked. The lamps in a lighting factory can't be sold. Yang He remembered the Patriot missile which showed great power in the Gulf War, so he suggested that the factory design a desk lamp in the shape of Patriot missile. The samples were sold out at the Hong Kong Expo, and Yang He won a prize of 60,000 yuan. Zhejiang Jinhua ham has a history of 800 years, but the market has not been smooth in recent years. Yang He suggested that why not develop ham into canned food? In this sentence, Yang He received a creative fee of 654.38 million yuan. In any era, a smart person like Yang He is a fortune, but in China in the early 1990s, the backlog of products and the lack of creativity were the common worries of all large and small companies. Yang He always seems to be able to put it in a nutshell, and through some clever ideas, slow-moving goods will come to life immediately. After the report of China Youth Daily, Yang He quickly became a household name in China. He is known as the "king of ideas", and there is an endless stream of enterprises coming to consult all over the country. He gave speeches everywhere and became the most popular "star of business intelligence". His lectures often turn into on-site consultation meetings. People in the audience reported a unsalable commodity, and Yang He could say a "saving idea" in the blink of an eye. More than a year later, he conveniently published a short story called Yang He's Thoughts, with a circulation of over 500,000 copies, including dozens of novel product ideas, such as chopsticks engraved with the week, contraceptive bubble gum and magic wine bottle. Yang He's craze directly gave birth to a "consulting and planning industry", and many similar intelligent intellectuals appeared behind him. They are famous for their excellent planning and creativity, and have become a group of active figures in China business circles. Yang He's fame makes everyone who has no bad feelings about business feel that "knowledge is money", which encourages young people to engage in business activities to some extent.
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