1. Ideological and single typesetting design is not an end in itself, but a means to better disseminate customer information. Designers used to indulge in personal style and fonts and graphics that didn't match the theme, which was often the main reason for the failure of mediocre design. A successful typesetting design, first of all, must be clear about the customer's purpose, in-depth understanding, observation, research and design-related aspects. A brief consultation is the beginning of a good design. Layout design is inseparable from the content, but also reflects the theme of the content to enhance readers' attention and understanding. Only when the theme is clear and obvious can we achieve the ultimate goal of layout and composition.
2. Artistic and decorative In order to make typesetting design better serve the layout content, it is very important to seek a reasonable visual language of the layout, which is also the embodiment of achieving the best appeal. Conception is the first step of design, and it is also a thinking activity in design works. After the theme is clear, the layout and expression form become the core of layout design art, and it is also a difficult creative process. How to achieve new meaning, beautiful form, unified change and aesthetic taste depends on the cultivation of designer culture. Therefore, typesetting design is a comprehensive test of designers' ideological realm, artistic accomplishment and technical knowledge.
The decorative elements of the layout are composed of words, figures and colors through the combination and arrangement of points, lines and surfaces, and the visual effects are reflected through exaggeration, metaphor and symbol, which not only beautifies the layout, but also improves the function of conveying information. Decoration is constructed by using aesthetic characteristics. Different types of layout information have different decorative forms, which not only play the role of excluding others and highlighting layout information, but also enable readers to enjoy beauty from it.
3. Interest and creative typesetting design interest mainly refers to the interest in form. This is a vivid visual layout language. If there is not much wonderful content in the layout, it is necessary to win by teasing, which is also the role of mobilizing artistic means in conception. The layout is full of interest, which makes the media information more powerful and plays a vivid role in making the finishing point, thus making it more attractive and infectious. You can get interest through subtle, humorous and lyrical expressions.
The principle of originality is essentially a principle that highlights individual characteristics. Distinctive personality is the creative soul of typesetting design. Imagine that a layout is mostly similar to simplification and conceptualization. How much memory is it? Not to mention an unexpected victory. Therefore, in typesetting design, we should dare to think, be original, be unique, have more individuality and less generality, and be more original and less generality in order to win the favor of consumers.
4. The integrity and coordination of typesetting design is a bridge to spread information, and the pursuit of perfect form must conform to the ideological content of the theme, which is the basis of typesetting design. Only pay attention to the form of expression, or only seek content without artistic expression, the layout is unsuccessful. Only by reasonably unifying the form and content and strengthening the overall layout can we obtain unique social and artistic values in the layout composition and solve the problems of what to say, to whom and how to say it.
Emphasize the principle of layout coordination, that is, strengthen the structure and color correlation of various layout elements in the layout. Through the overall combination and coordinated arrangement of words and pictures in the layout, the layout has a sense of order and organization, so as to obtain better visual effects.