An excellent book should not only achieve excellent editing and proofreading quality, exquisite layout design and printing, but also ensure the high quality of book content, and strive to be novel and distinctive, that is, the perfect unity of form and content. I have arranged some measures for you about the quality management of book publishing, hoping to help you.
In order to ensure the quality of books, the book publishing management department has been conducting regular and irregular quality supervision and inspection of books of various publishing houses, and at the same time, all publishing houses have also conducted self-inspection of published books at any time. These efforts have obviously improved the quality of publications, such as typos, binding and printing. However, the above measures can only play an external role in improving the quality of book content, and it is impossible to bring obvious results. The main reason is the quality of book content, which is the result of the joint efforts of editing, printing and distribution, which is what publishers often say.
It can be seen that to improve the quality of book content, we must start with the whole editing process that affects the quality of book content, and strengthen team building and publishing innovation consciousness.
1. Strengthen the construction of publishing process, and conscientiously implement the publishing industry system and publishing norms.
Over the years, the publishing industry has established a complete system of industry norms. In essence, these systems have laid a solid foundation for improving the quality of publications. As a publisher, there is no doubt that he always pays attention to industry norms and systems in his work. At the same time, how to correctly implement these norms and systems is also a problem that publishers themselves must focus on solving. Because in the process of book production, quality control itself is composed of a complete chain, which is also the link of editing, printing and distribution that publishers often say. In this chain, the clip is the front end. Without this link, it is impossible to have a good publication. In the editing process, it involves market research, topic planning, three-review system, editing and processing, three proofreading and one reading, etc. The most important thing is the system of topic planning and preliminary examination, which is the qualitative stage of content quality. After several years' practice, electronic industry publishing house usually adopts strict internal topic selection and demonstration system and double preliminary examination system at this stage.
(1) internal topic selection and demonstration system. Planning, editing and planning the topic must be approved by the planning director in this field before it can be discussed at the topic discussion meeting of the publishing house. At the seminar, participants include planning editors, market distributors, technical editors and competent leaders. The planning editor should introduce the characteristics of the selected topic, the situation of similar books in the market, the difference between the selected topic and similar books, and the market prospect. Subsequently, the participants fully discussed the topic selection of the planning editor, and put forward the possible market risks of the topic selection and how to avoid and improve it. After this full demonstration, the planning editor can modify and absorb everyone's opinions, improve the planning scheme of the topic, and then the topic can be passed smoothly. Generally, the pass rate of topic selection will be strictly controlled at 40% ~ 50%.
(2) Two-trial system. For the preliminary examination system, the preliminary examination is the key link to test whether the manuscript is neat, clear and definite, and whether it conforms to the planning intention, and it is also the initial link to test the author's implementation of the planning scheme. The preliminary review is usually completed by the planning editor or the responsible editor. In the Digital Creative Publishing Branch of Electronic Industry Press, after several years' exploration, a dual preliminary examination system has been gradually formed, and a person specially responsible for the preliminary examination has been set up. We will carry out a detailed division of labor in the preliminary examination, which will be completed by the special person in charge of planning, editing and preliminary examination. Planning editors grasp more from the coincidence degree between the manuscript and the previous topic planning, the writing quality and stylistic structure of the manuscript; The person in charge of the preliminary examination examines the manuscript from the aspects of language logic and publishing norms. Through the strict control of these two links, the content quality of the manuscript is controlled, and the overall content quality of the books published by the digital creative publishing branch is gradually improved, laying a solid foundation for the smooth completion of the follow-up links of the books.
2. Do a good job in corporate culture construction and strive to form a joint force of quality management.
Publishing quality management involves many links. In the publishing chain, problems in any link may lead to product failure. How to avoid and avoid possible problems depends more on the personnel involved in each link. These people belong to different departments, so how to combine different people to form a sense of team responsibility is a subject that needs to be explored continuously. In order to form this joint force and fully mobilize the enthusiasm of relevant personnel, we should mainly pay attention to the following two aspects in management.
First, create a team culture that pays attention to quality control and give full play to people's talents in all aspects. For example, in the Digital Creative Publishing Branch of Electronic Industry Press, we have established a quality system construction team and a weekly production schedule coordination mechanism, with cross-departmental and cross-post staffing to ensure the comprehensiveness of quality control. On the one hand, these two methods create the team's sense of quality responsibility, on the other hand, they also improve the sense of teamwork between different positions.
The purpose of establishing a quality system construction team is to gradually establish and standardize the internal quality system and monitor the effective operation of the workflow. The members of the quality system construction team are led by the leaders in charge of quality in Digital Creative Publishing Branch, and are composed of the heads of planning post, editing post and design post. According to the problems encountered in different links in the publishing process, the Group has gradually formed a quality standard system, such as establishing editing workflow rules, attaching importance to editing and publishing standards, outsourcing and foreign cooperative companies' resource evaluation and elimination mechanism, introducing book workflow standards, and reader service standards.
The coordination mechanism of weekly production schedule is to organize relevant personnel in the publishing process, such as planning editor, responsible editor, designer and proofreader. Every Monday morning, summarize the problems in the production process of the previous week, and then arrange the book projects to be completed this week. The coordination mechanism is mainly to control the progress of book production and the existing problems, and to improve the efficiency of all aspects of publishing.
Second, through unified coordination and flexible adoption? Integral? With what? Close? The combination method not only improves the quality of publications, but also creates a sense of team responsibility across departments. What does it say here? Integral? It is pointed out that different posts in the version link belong to different departments and belong to small teams within departments. And then what? Close? Refers to the personnel in each publishing link in the process of publication. Together? This process. For example, we will publish a book in cooperation with Apple. Because of Apple's channel demand, the publishing time is tight. This book was written by a Hong Kong author. During the editing process, we found that some interface diagrams are traditional Chinese characters. In this case, in order to publish as scheduled, we require planning editors, technical editors, typesetters and designers belonging to different departments to cooperate at the same time, contact Hong Kong authors to change the drawings, typesetters to change the drawings, and designers to readjust the design scheme. When the book was printed, the technical editor who got the sample book first excitedly ran to the planning editor, and several people looked at each other, because the book was completed by their cooperation, and everyone had a great sense of accomplishment. This cooperation also produces a sense of responsibility for teamwork.
3. To meet the needs of readers as the center, cultivate publishing innovation consciousness.
For books, the needs of ordinary readers have two aspects, one is the demand for knowledge, and the other is the demand for services. To meet these two needs, we must have the consciousness of publishing quality innovation and sustainable development.
In meeting readers' knowledge needs, we should be people-oriented, always full of enthusiasm, pay attention to readers' interests and needs, and study what readers need with keen eyes. Spiritual food? . At the same time, on the basis of meeting the basic needs of readers, it is necessary to innovate in content, binding design and other aspects to achieve sustainable development and get the recognition of readers. For example, some books published by us can be reprinted more than a dozen times, and with the continuous upgrading of versions, readers' expectations for good publications will be higher and higher. For example, once the second edition of a book was published, the first edition of the book sold nearly 30 thousand copies. According to the plan, the second edition of the book is ready to be launched at the end of the basic sales of the first edition. However, due to the author's modification and increase of the content of the second edition, the number of copies will increase even more when the printing operation is finally signed, so the pricing will be higher than that of the first edition. In order to keep the price equivalent to that of the first edition, we made appropriate adjustments in the layout and layout size of the text, which reduced the price and led to the publication time being delayed than planned. During this period, some readers called for advice and looked forward to the publication of this book. At the time of delivery, the seller took the initiative to ask for the goods, and even an online bookstore ordered 300 books from the original 30. It can be seen that continuous innovation will bring sustainable development to the quality of book publishing.
Publishers need to innovate in meeting the service needs of readers. With the improvement of informatization, the form of reader service also needs to be improved. For publishing houses, it is more important to establish an interactive relationship with authors, and establish an interactive platform for readers, publishers and authors through multi-channel reader communication forms such as telephone, website, QQ group, reader questionnaire and Weibo. , so as to collect feedback from readers and form interpersonal interaction. One is to answer questions for readers, and the other is to collect and establish readers' information base in this way, so as to provide basic information for the reprint of books or further demonstration of such topics.
In short, publishing quality management is ultimately implemented in people. In the process of publishing quality management, no matter what mechanism or measures are adopted, people-oriented should be reflected. Through the coordination, cooperation, mutual understanding and mutual support between people, people's subjective initiative can be fully exerted, so that the forces of all aspects of publishing can be twisted into a rope to form a joint force and further improve the quality of publishing.
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