What should the physical bookstores affected by the epidemic do?

1, physical bookstores actively save themselves. It is understood that in response to the epidemic, Wanda, China Resources, Xincheng, Longhu and other well-known domestic commercial real estate enterprises have given certain concessions or reductions to the rents of their commercial complexes. However, due to the diversification of the sources of leased properties, some physical bookstores may not be able to obtain direct discounts. Therefore, bookstores need to actively communicate and strive for rent concessions or reductions. Conditional bookstores should actively carry out online book sales business, and strive to achieve non-stop express delivery and service. In addition, the bookstore should design the business plan after the epidemic in advance, find the breakthrough point of business, and minimize the loss as much as possible.

2. The publishing industry lends a helping hand. Affected by the epidemic, the role of online distribution platform is relatively prominent, and the decline in book sales through physical channels is expected to continue for some time. 20 19 the propaganda department of the printing and distribution bureau of the communist party of China has strengthened communication with book e-commerce companies such as Dangdang, JD.COM, Ali, Pinduoduo, etc., so as to push e-commerce companies to gradually standardize online book sales and avoid vicious price wars. Physical bookstore is an important link in the publishing industry chain. Therefore, it is suggested to play the role of publishing industry associations, guide publishing units to provide necessary convenience for physical bookstores in terms of book supply and payment repayment period, coordinate online and offline sales of newly published books in 2020, formulate reasonable online sales guidance prices, coordinate the implementation of various e-commerce platforms, and tide over the difficulties together with physical bookstores.

3, the competent department to support. Small and medium-sized entity bookstores account for the majority of the national10.2 million distribution units, and insufficient cash flow may be the "last straw" to crush them. At present, all provinces (autonomous regions and municipalities) have introduced specific measures to deal with the epidemic, supporting the development of small and medium-sized enterprises in terms of rent, tax, credit and employment security. Local governments should strengthen coordination, strive for support, apply support policies to the cutting edge, and focus on emergency rescue, orientation and "peer-to-peer" support. For example, bookstores in terms of rent, labor costs, etc. Give rent and subsidies; Strengthen the government's purchase of services, and guide the masses to buy books in physical bookstores by issuing consumer vouchers and other forms; Strive for low-interest, interest-free or discount loans for bookstore capital turnover.