Understanding the concept of 1 Non-homogeneous general certificate
NFT, called irreplaceable token, refers to heterogeneous token, which is the only cryptocurrency token used to represent digital assets (including jpg and video clips) and can be bought and sold.
2.NFT's market enthusiasm
? 20021March 1 1 Daily NFT Art Auction: It was sold at Christie's, a traditional auction house, for 69.35 million US dollars (about 450 million yuan) in the first 5,000 days.
On 20021March 18, foreign media reported that elon musk's tweets, including essays, clips and songs, were sold on the website under the name of NFT. As of March 16, the highest bid reached1120,000 USD.
On 202 1, 65438+February, 17, Adidas officially launched a series of heterogeneous tokens (NFT) that entered the meta-universe, and sold nearly 30,000 pieces within a few hours after the launch. At the price of 0.2 ETH per copy (currently about $765), the total sales of 29,620 NFTs easily exceeded $22 million. ?
On June 65438+1 October1day, the metacosmic platform Ezek and Jay Chou's trendy brand Phantasbear were sold for the first time in limited quantities, with a limited sale of 10000 pieces at a unit price of 0.26 Ethereum (about RMB 6,200), with a total price exceeding 6,200 yuan.
Two. What is digital collection?
1. Understand the concept of digital collection.
? Digital collection refers to the use of blockchain technology to generate unique digital vouchers corresponding to specific works and artworks, and to realize authentic digital distribution, purchase, collection and use on the basis of protecting their digital copyright.
2. Market enthusiasm of digital collection
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On June 24, 2022, 65438+, the gold-plated hall reappeared in 3D, and the digital collection of the Temple of Heaven complex series was put on sale today. ?
65438+20221October 10000 copies! The limited edition of CCTV Year of the Tiger digital collection is waiting for you!
On February 25, 2022, the signing ceremony of Jinling Edition of Compendium of Materia Medica, the first IP digital collection of ancient Chinese medicine, and the online seminar on the development of 2022 yuan universe digital collection were officially held. The prototype of the digital collection of ancient books released this time is Compendium of Materia Medica (a block-printed edition of Jinling Hu Chenglong in Ming Wanli) collected by Institute of Traditional Chinese Medicine Information of Chinese Academy of Traditional Chinese Medicine (Library of Chinese Academy of Traditional Chinese Medicine), which is authorized by Institute of Traditional Chinese Medicine Information of Chinese Academy of Traditional Chinese Medicine.
On February 25, 2022, the digital collection conference of Only this Green was held in Beijing. On March 3rd, a digital commemorative ticket for the dance poem drama "Only this Green" will be launched to promote national culture with innovative technology and build more bridges to national culture IP for the audience. It is reported that this is the first digital collection commemorative ticket in the performance industry. ?
In March, 2022, Shanghai Symphony Orchestra released the first NFT collection-an audio of 2 minutes 2 1 sec. The price of the earliest symphony records from China is 19.9 yuan, and the limited edition is 10000.
Three. NFT and Digital Collection
The appearance of domestic NFT in the name of digital collection is itself a qualitative rejection of secondary transactions under regulatory requirements. Without the second transaction, it is difficult to be hyped into sky-high prices.
Therefore, at present, NFT mostly appears as a marketing accessory in China, even as a "gift" from some big manufacturers.
As far as ecology is concerned, the Internet cultural and creative industries are naturally close to NFT.
Because of this, domestic Internet vendors and cultural and creative enterprises do not attack digital collections, which shows that their strength is insufficient, and digital collections themselves are easy to stimulate users' freshness and curiosity about such objects.
Especially the Z generation, which lacks interest in culture but is full of interest in cultural creation.