One view is that brands, or the real competitors of enterprises, are not other enterprises, but the changing needs of consumers.
The second book, Dry Method, was written by kazuo inamori, the God of Japanese Business.
The main thing is that the harder you work, the luckier you are.
The third book, "Jianghu Talk"
This book introduces the inside story of many enterprises.
There is a saying in it, called: fishy and sharp, fighting with God.
Tricky, fake, refers to marketing methods and the ability to attract customers.
Sharp, it's true, it's real skill, it's good quality of products and services, and it can attract a steady stream of repeat customers.
Only fakes, no repeat customers.
Only real, can't recruit guests, can't open a card.
The fourth book "Influence"
Psychological knowledge has many influences, so six psychological weapons are introduced.
There is also a book, The Art of War, the modern enterprise management system, which was born out of the army, but it is about enterprise management, not business, so I will just mention it briefly here.