How to put quotation marks on the spine of a book?

Hold down the shift key first, and then press the key with single quotation marks to type.

The first half and the second half of quotation marks each occupy a word position. The first half can be placed at the beginning of the line, but it does not appear at the end of the line, and the second half does not appear at the beginning of the line.

Quotes also mean irony or negation.