Format and content requirements of case analysis report:
(1) cover:
Indicate the theme of the case study, participants and other necessary matters.
(2) theme:
I. Overview of case analysis (small cases are generally omitted)
The characteristics of the case itself are the focus of in-depth understanding and careful study and analysis.
Second, the case statement
The case statement is full and abridged, but the practicality of the case should be strictly preserved. The content is comprehensive and informative. Time, place, people and events, especially the key factors in the real situation, can not be omitted, especially the conflict between factors in the situation, the conflict between characters, the conflict between behavior and results, and the dilemma and confusion in decision-making.
Third, case analysis/strategy method.
For the first one, this part is to analyze the problems that have been raised step by step and find solutions; In view of the second, this part requires students to put forward the problems existing in the case and discuss them in depth after deeply understanding the intention of case setting, so as to choose reasonable strategies and methods; For the third case, this part is the confirmation and perfection of the new theory. Undoubtedly, this is the key part of the case analysis report. Case analysis is the key part of case writing, so we should pay attention to the conflict and change of ideas from cases and see what ideas are hidden behind the behavior or even subconsciously. The analysis should pay attention to clarity, repeatedly compare the intention and result of the behavior with the situation at that time, make an objective and in-depth analysis with relevant theories, and enhance the experience in reflection. In the analysis, we should pay attention to the situational suitability and rationality of problem-solving strategies.
Fourth, the conclusion.
Writing steps of case analysis report:
Step 1: Read the case carefully and make clear the purpose of writing.
In order to write a good case analysis report, a thorough understanding of the case is very important, because the case description given is the basis of the author's writing, and all the analysis and discussion of the report should be closely related to it.
Generally speaking, the author should look at at at least two situations: extensive reading and intensive reading. Extensive reading gives the author a preliminary understanding of the whole case, while intensive reading is the basis of writing after comparative analysis.
When reading the description of a case extensively, the author can't just glance at the outline of the case aimlessly. The first extensive reading requires the author to have a comprehensive understanding of the whole case. In the process of reading, he should not only read the written narrative, but also read charts, figures and appendix materials. More importantly, it is necessary to confirm the important matters in the case, such as the theme of the case, the success of the organization in the case, the existing problems, the development trend, the people involved and the relationship between them. And it is best to draw clearly with a pen.
After understanding the case, go back and read the specific requirements of the report carefully, especially the questions that the author should answer in the report, so as to determine the writing purpose of the whole report. At the same time, we should pay attention to the author's role identity and reader's identity in the prompt, and then determine the writing framework of the report.
The second step; Clarify the relevant theories and viewpoints needed for case analysis.
In the process of reading, it is best to classify the collected materials and record the theories, viewpoints or cases under the headings of the report for use in arranging the outline and writing. It is often said that theory should be combined with practice, and the writing of case analysis report requires that practice should be combined with theory, so this step is very important in writing.
Step 3: Pay attention to the details and read the analysis cases intensively.
Reading at this stage is the intensive reading of the case mentioned above, which requires the author to read the case repeatedly and carefully in order to thoroughly understand the details of the whole case and obtain the quantitative and qualitative information needed for the report.
At this stage, the author should pay attention to five points in the reading process:
Step 4: Draw up a detailed writing plan.
Making a detailed writing plan is the premise to ensure the smooth writing of the report. The writing plan must consider the writing purpose of the report, the questions to be answered according to the prompts, and the prescribed format and structure.
First of all, we should sort out the information in the case and the data collected from reading, and extract the essence from the rough.
Secondly, write the primary and secondary titles and arrange them in a certain logical order. When drafting the draft report, these headings can be answered as questions. Of course, these titles can be changed during writing and revision.
Finally, the relevant materials and information (including the evidence in the case and related theories) are classified, and then divided into various titles, and the preliminary writing plan of the report is drawn up.
Step 5: Write the first draft of the case analysis report.
This step is mainly to summarize the materials organized in the writing scheme completed in the previous step into paragraphs according to the topics or problems in the scheme. At this point, we need to consider the number of words to be written in each paragraph according to the requirements of the whole report. Write a topic sentence at the beginning of each paragraph that summarizes the central meaning of the whole paragraph, and then analyze and provide arguments. The author should pay special attention to how to express his views and the logical relationship between the facts in the case and related theories.
Step 6: Edit and proofread the draft and print the handed-in homework.
There is little difference between the last step of the case analysis report and the last step of the investigation report. Please refer to that part and do not repeat it here.
Matters needing attention in case analysis report:
1. I have my own opinion. We should avoid simply repeating or listing the facts provided by the case, use the management theory and knowledge we have learned to find existing or potential problems in enterprise management, arrange these problems logically, and grasp the main contradictions.
2. Words should come straight to the point. In case analysis, in order to highlight the argument, you can use subtitles. At the beginning of each paragraph, the topic sentence of the paragraph should be highlighted, and then the topic sentence can be supported by declarative sentences. This analysis is clear and logical, which is easy for others to understand and accept.
These suggestions should be unique. First of all, the suggestion should be in line with the specific situation and have clear pertinence to prevent vague slogans, vague opinions and ambiguous sentences. It should be noted that there may be many solutions to the practical problems of management, which may not be the only answer. The key is to analyze the problem in a logical way, to have sufficient information support and necessary argumentation for the opinions and suggestions put forward, and to make a reasonable comparison.
4. Pay attention to the implementation steps and operability of the scheme. When analyzing a case, many advantages can often be listed for the proposed solution to the problem, but sometimes it is difficult to operate, losing practical significance and lacking persuasiveness. Therefore, it is necessary to explain the conditions needed to achieve the goal. 5. Explain your assumptions or virtual conditions as necessary.
The information given in the case is sometimes incomplete. Playing the role of a senior manager in the case is based on the premise that subordinates provide you with ideal decision-making conditions, so you need to make some necessary assumptions.
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