First, creativity.
With the all-round construction of a well-off society and the continuous improvement of people's economic living standards, the people's requirements for spiritual level are getting higher and higher, and the people's requirements for cultural consumption are getting stricter and stricter.
The Forbidden City in Beijing has a long history and rich cultural resources. With such unique conditions, the Palace Museum can develop cultural and creative products to meet the growing spiritual and cultural needs of the people.
Second, Internet technology.
With the rapid development of today's era, the cultural and creative products of the Forbidden City take the development route of museum cultural and creative with China characteristics. Macro-system reform can directly promote the sustained and rapid development of industrialization and scale of cultural innovation. Therefore, the state has also introduced more explicit macro policies and detailed legal provisions to regulate and restrict them.
Third, the cultural connotation.
Cultural consumption has gradually become the norm and trend of daily consumption, and cultural consumption has become "hot" in various regions. With the steady development of economy, simple material consumption has been far from meeting people's needs. The emergence and success of cultural and creative products in the Forbidden City just reflects the public's demand for cultural consumption and enjoys its profound cultural heritage.
Nowadays, cultural consumption is indeed more and more common and frequent, and the appearance of this phenomenon is helpful to promote the development of cultural and creative industries. The Palace Museum is a cultural and creative product based on its own buildings or collections. These cultural and creative products can certainly reflect some cultural elements of the Forbidden City, and can also spread the rich cultural knowledge and profound cultural heritage of the Forbidden City to the public.