Over the past 50 years, Shanghai People's Fine Arts Publishing House has always adhered to the purpose of spreading knowledge and accumulating culture. With its strong strength, it has published more than 0.8 million kinds of books/kloc-0, with a total print run of 6 billion copies, and won more than 200 outstanding book awards at home and abroad. Among them, the large-scale album Complete Works of China Fine Arts (volume 16), Art History of China, Art of China in Past Dynasties (painting volume), Collection of World Paintings (volume 20), paintings collected by four museums in Shanghai, the Forbidden City, Liaoning and Nanjing, paintings collected by four eminent monks, and paintings selected from the Tang, Song, Yuan, Ming and Qing Dynasties. In terms of popular books, Shanghai People's Fine Arts Publishing House has many New Year pictures, posters and comic books, which have great influence and can be called the most published art in China. For example, the poster "Long live Chairman Mao" has won the love of hundreds of millions of people with its exquisite pictures, and each poster is printed with tens of millions of copies; Comics such as Romance of the Three Kingdoms, Flying Tigers, Great Changes in the Countryside, Reconnaissance of Crossing the River, Monkey King Thrice Defeats the Skeleton Demon, White-haired Girl and White Light are more popular with readers and have been selling well for decades since their publication.
Personal first-class albums of modern famous painters published by Shanghai People's Fine Arts Publishing House include Wu Changshuo's works, Chen Hongshou's works, Shi Tao's paintings, Feng Zikai's paintings, Qi Baishi's paintings, Xu Beihong's paintings, Zhang Daqian's paintings, Liu Haisu's paintings, Lin Fengmian's paintings and Zhu Qizhan's paintings. Yan's paintings, Jiang's paintings, Cheng Shifa's paintings, Chen Yifei's and Shen Roujian's paintings, Rembrandt's paintings, etc. , with a first-class academic position in fine arts, is deeply appreciated by readers at home and abroad. In sorting out and accumulating outstanding national artistic heritage and disseminating scientific and cultural knowledge, a number of high-quality, beautifully bound and beautifully printed books have been published. For example, "Shanghai Museum Collected Paintings" and "Yongle Palace Mural" won the gold medal and the silver medal at the Leipzig International Book and Art Exhibition in 1959 respectively. High-level picture books, such as paintings collected by Nanjing Museum, paintings collected by the Palace Museum, and folding fan paintings and calligraphy collected by Shanghai Museum, have been published one after another. In editing and publishing periodicals and series, there are Yiyuanying, art series, practical art, printmaking art and new art, as well as the king of animation and Shanghai. In addition, the agency has successively published books and picture albums in cooperation with Yugoslavia and Japan.
In recent years, Shanghai People's Fine Arts Publishing House has established the development direction of the first-class comprehensive fine arts publishing house in China on the basis of maintaining its professional characteristics, striving to make the market share of design books, basic fine arts reading books, comic books and children's books reach the domestic leading level, continuing to expand new sections such as postcards and comic books, striving to develop and develop video cultural products, gradually forming a framework for publishing visual arts, constantly enhancing publishing influence and core competitiveness, and unremittingly maintaining and upgrading the Shanghai people's beauty brand.
Shanghai People's Fine Arts Publishing House has ten editing rooms for fine arts, photography, traditional Chinese painting, comics, teaching materials, children's calendars, postcard production center, cooperation department and international department, and five periodical editing rooms for Great Art, Today's Beauty, Today's Style, Traveler and Animation King, and has successively established four companies with independent legal personality in Shanghai Ren Mei.