1. Information digitization
Smart tourism is based on information technology, with mobile terminal applications as the core, integrating tourism resources and information, and publishing it online in a timely manner. As information receivers, tourists can use this information to arrange work in advance and adjust travel plans in a timely manner. They can also browse tourist destinations in advance and understand the history of scenic spots, effectively improving tourists' travel experience.
At the same time, the construction of smart tourism is also reflected in online booking and ticketing services. People have gradually formed a "no reservation, no travel" consciousness. Nowadays, online travel booking and ticketing The scale of the city continues to expand, and the market sinks continue to deepen. Through flow restrictions and peak shifting, the subjective initiative of passenger flow control is given full play. While providing convenient services to tourists, it also provides strong support for ensuring epidemic prevention and air safety. 2. Service Digitization
(1) Online Live Broadcast "Cloud Tourism" Crisis and opportunity always coexist. Even if the epidemic recurs, the tourism industry can still survive. 2020 can be called the first year of live broadcasting in the tourism industry. Ctrip, Fliggy, Mafengwo, etc. took the lead in launching tourism live broadcasting to compete for traffic. Large scenic spots with strong self-broadcasting capabilities are good at cultivating fans and long-term operation of private traffic. The operators of small and medium-sized scenic spots may choose to self-broadcast intermittently, or supply to live broadcast rooms of official platforms such as Fliggy and KOL live broadcasts. This cloud tourism model greatly expands the time and space of tourism services, promotes and publicizes the tourism culture of scenic spots, and extends the experience and consumption chain of tourists.
(2) Build a scenic tourism service platform
By building an online tourism service platform, the scenic spot operators can provide services such as reservation entrance, location navigation, and historical explanations, so that people can visit them anytime and anywhere. Being able to enjoy high-quality visual and auditory experiences on mobile terminals, scenic spots can also use other novel forms to expand their popularity and influence, get rid of the constraints of traditional marketing methods, make greater use of the traffic dividends of emerging technologies, and attract more Tourists contribute to the development of scenic spots.
(3) Improve offline tourism service scenic spots as service providers. With the help of digital technologies such as the Internet of Things, 5G, VR, and AR, you can enrich and innovate the tourism service experience by integrating tangible and intangible resources. , connect real scenes and virtual scenes, integrate local space and foreign space, realize multiple views of one scene, see old scenes in new places, see ancient scenes in modern times, and create new tourism scenes, new experiences, and new business opportunities. It can also provide diversified services such as digital navigation equipment, scanning QR codes to listen to explanations, intelligent machine ticket checking, "face scanning" technology and hotel quick check-in functions, so that tourists do not need to queue up, which not only improves work efficiency but also makes scenic spot management more humane. change. 3. Digitization of transactions
There are a large number of merchants such as snacks, cold drinks, and recreational facilities in scenic spots or tourist commercial pedestrian streets. Affected by the epidemic, the traditional rental model is about to be reformed, and the early traditional rental model will be replaced by commissions based on transaction orders. Fixed rent has greatly alleviated the rental cost pressure of merchants during the epidemic, which requires the use of ledger sharing technology to conduct unified cashier and then split accounts, so as to achieve effective management of merchants and better understand the sales status of each merchant. At the same time, this digital upgrade of transaction management can bring the following advantages to merchants:
① Aggregating all mainstream payment channels on the market will help merchants improve consumers’ payment experience;
< p>② It has a payment voice broadcast function, which broadcasts each transaction in real time, reducing the occurrence of missing orders and evading orders, effectively improving the merchant's collection efficiency, and avoiding account confusion when there is a large amount of customer traffic;< p>③Merchants can check transaction details through public accounts, PC terminals and other channels, making reconciliation more convenient.Promoting the digital upgrade of transaction management through ledger sharing technology is also applicable to platforms such as travel APPs and mini-programs to solve transaction pain points between the platform and upstream and downstream ecological partners such as hotels, travel agencies, and settled merchants. Diversified functions such as intelligent ledger reconciliation, safe and reliable fund depository, and integrated payment with one-click access help the platform improve transaction management efficiency and achieve multi-faceted cost reduction and efficiency improvement.
As the digital economy accelerates, digitalization may become a new breakthrough to help the development of the entire tourism industry chain during the epidemic. Compared with information digitization and service digitization, transaction digitization is undoubtedly the new anchor for the innovative development of the tourism industry. Cutting-edge accounting technology has broadened the width and breadth of tourism transaction management, bringing different experiences and effects.