[A leaflet is a means of promotion with the purpose]
[Copywriting is a medium of communication and expression]--1. Introduce a product, a brand, and a function , say a word. 2. Copywriting is everywhere in life, all the information you see in a day, various online advertisements, roadside billboards, restaurant/bar menus)
The core of how to write copywriting for leaflets - and the audience/target The crowd communicates heart-to-heart, makes things clear, and generates action.
Back to the topic, "How to write a promotional copy" is just a means of expression. The question is what promotional copy should be written about. This is the core, which is the product, the solution, the service, and the company. , or something and what is the purpose.
After understanding the above basic things, as for how to write promotional copy, here are some ideas for your reference
Seven-step method for how to write promotional leaflet copy
1. Three questions must be answered:
1. Who is the target group of the leaflet?
2. And how to communicate?
3 .What channels should be used for publicity
In order to achieve the purpose of xx promotion copywriting (that is, how to explain xx clearly to the target group and generate corresponding actions)
2. After clearing the above two basic understandings, start xx products/solutions/activity plans, find, refine, and write the following three specific contents:
1.xx value mining and design, xx description
2. xx target group needs mining
3. xx selling point extraction, value proposition design
3. How to write the design copy, think about and conceive 5 things Key points
1. Design the expression logic to determine how to write the copywriting of xx flyer
2. Marketing ideas/strategies of copywriting for xx
3. If it is a sales-oriented business The copywriter also needs to design the sales process, and if it is a short copy, it is the design of the reason for action or the reason for purchase
4.xx Copywriting title, copywriting scene construction, and copywriting closing
Four. Familiar with the copywriting presentation types of copywriting promotion xx channels
5. Review of key points on how to write promotional leaflet copy
1. Purpose of copywriting
2. Copywriting with pictures< /p>
3. Value proposition - (reasons to buy/reasons to remember you/reasons to choose you/reasons to cooperate), regardless of long copy or short copy (the core value proposition appeal must be clear, if you use sales copy Speaking of which, it’s the reason to buy)
4. Review the title of the copy, the construction of the scene, and the ending of the copy for long copywriting
5. Review the short copy: Theme value proposition-reason to buy/reason for action/ Remember your reasons
6. How to write a promotional leaflet copy
1. Conceive the copywriting framework and logic: Conceive the template yourself/find some by looking for people around you or online Suitable copywriting template
2. Fill in the content
7. Key steps before writing copywriting work:
1. Clarify the target audience and make the copywriting more accurate;< /p>
2. Focus on the user and determine the selling points of the copy;
3. Adjust the purpose and content of the copy according to the channel;
4. Refine and design the selling points. Express clearly and be more attractive
8. Copywriting Iteration
How to write promotional leaflet copy Remarks:
Positioning and screening of target groups and refining of value proposition - Talk No amount is too much.
Elements that need to be paid attention to when writing promotional copy
1. Goal: What do we want to achieve from this promotional copy
2. Audience: Who will read it This promotional copy? What are their preferences, worries, and dreams? Where do they stand when they read this copy?
3. Product/Solution/Activity Characteristics: What does this product or service do? How does it work? What makes it unique compared with other products
4. Audience response: When the audience reads the copy of the leaflet, what do we hope they will do, think, and feel
< p>5. Strategy: Negotiable based on specific circumstances.