Continue to maintain the core competitiveness of teaching materials, further enhance the brand influence of academic works, expand the market coverage of popular science books and newspapers, give full play to the resource advantages of electronic audio-visual products and online publishing, and establish a publishing system with three-dimensional teaching materials as the main body of market competition, academic monographs, popular science books, newspapers and periodicals publishing, electronic audio-visual products and online publications simultaneously.
Implement the project of "bringing in and going out" (Double Thousand Hundred Projects). Using the international and domestic markets and resources, and giving full play to their comparative advantages, we implemented the development strategy of "bringing in and going out", introducing 65,438+million foreign language books and 65,438+million periodicals, and launching 65,438+million English Chinese medicine books. Realize transnational operation, play an important role in the cooperation and exchange of medical books in the world, become a "domestic first-class, internationally renowned" publishing house, and gradually move towards internationalization.
In the aspect of "introduction", it is necessary to change the introduction mode of most famous books and reference books in the past, and on the basis of extensively listening to experts' opinions and suggestions, introduce foreign medical works and teaching materials in series according to China's national conditions and conditions conducive to the development of China's medical and health undertakings. The specific measures are: introducing foreign works, technology and experts, organizing foreign experts to hold classes and technology demonstrations, closely combining book publishing with scientific research and technology development of the industry and expert academic activities, and promoting China's medical academic level to reach the international first-class; Promote exchanges between domestic experts and foreign experts, and build a platform for domestic first-class experts and academic leaders to grow into world-class experts through academic exchanges, cooperative writing, and publishing articles in international authoritative journals.
In the aspect of "going out", based on the "going out" of Chinese culture and relying on the powerful publishing resources of Chinese medicine, the strategic plan of "going out" led by Chinese medicine books is implemented. Prepare and establish a medical book translation team of 100, with foreign translators as the main body and domestic editors and translators as the auxiliary, to translate and publish books on popular Chinese medicine, Chinese medicine textbooks, clinical practice of integrated traditional Chinese and western medicine, experience of famous and old Chinese medicine practitioners, acupuncture and massage, ancient books and reference books, and quickly and comprehensively occupy the international Chinese medicine book market.
Building the world medical book building. According to the plot ratio of 1:5 approved by the planning department, the "World Medical Book Building" with a total construction area of about 70,000 square meters will be built. The completed building includes 654.38+0,000 square meters of office area, 36,000 square meters of Longtan Hotel and 654.38+0,000 square meters of international exchange (exhibition) center area, which will become a modern landmark building integrating office, conference, book exhibition, academic exchange, information exchange, accommodation, catering and entertainment in the Southeast Second Ring Road, and realize our company's development from a domestic professional publishing company and a strong position. The completion of "World Medical Book Building" will greatly improve the existing office conditions of publishing houses and improve the management level of Longtan Hotel. At the same time, it will revitalize the idle funds of banks for many years, carry out capital operation, realize the rapid appreciation of state-owned assets and achieve greater social and economic benefits. After the building is completed, with the improvement of the office and operating conditions of the publishing house and Longtan Hotel, most of the required construction investment will be recovered during the Eleventh Five-Year Plan period.
Implement the project of evaluating teaching materials, helping the poor and rewarding teachers in secondary vocational schools. Facing the society and based on the long-term, we should change the single and traditional publishing mode of teaching materials in the past, establish the concept of "big teaching materials and big education", promote the development and construction of medical education, make use of our brand effect and economic advantages, carry out the teaching material evaluation project, and take advantage of the fact that the Textbook Office of the Ministry of Health and the Secretariat of the National Higher Medical Textbook Construction Research Association are located in our agency to strengthen the work of the Textbook Office and the Secretariat of the Research Association, and increase the evaluation, reward and publicity of teaching materials. In the field of medical specialty in China, we should form the idea that the medical textbooks published by People's Health Edition are the most complete in variety, the best in quality and the most authoritative in academic level, establish the brand advantage of the textbooks, ensure that our society fully and firmly occupies the position of medical textbooks, and let "famous textbooks enter the classroom" to serve the training of medical talents and the standardization of the textbook market. Carry out the textbook poverty alleviation project and implement the textbook poverty alleviation plan in more than 0/00 medical colleges and universities across the country. Each school helps 50 students and gives them free textbooks. If the pilot is successful, please cooperate with local colleges and universities to expand the scope of assistance and cover the textbook poverty alleviation program throughout the country.
In order to meet the needs of cultivating high-quality skilled talents and cooperate with the expansion of the enrollment scale of vocational education, it is necessary to strengthen the construction of teaching materials for vocational education (higher vocational and secondary vocational schools), give full play to our publishing and financial advantages in the industry, work closely with competent departments and industry associations, and take the opportunity of "vigorously promoting the construction of top-quality majors, top-quality courses and top-quality teaching materials" to set up the "Award Fund for Excellent Teachers of Medical Vocational Education" to win policy support and tax concessions. Reward outstanding teachers from 1000 vocational education schools nationwide every year, and take this opportunity to expand their influence and seize the opportunity to quickly cover the publishing market of medical vocational education. Make use of the international and domestic good brands and publishing platforms of People's Health Publishing House, and cooperate with the project of "Three Famous Hospitals, Famous Departments and Famous Doctors" to create a number of international and domestic medical classics, and establish the academic status of famous hospitals and famous departments through their academic status and extensive influence, expand their influence, and drive celebrities with famous books; Through the introduction of internationally renowned medical works by our agency, famous doctors from well-known domestic hospitals participated in the translation, and even jointly compiled the Chinese version, so that domestic famous doctors and world famous doctors could push the domestic first-class to the world first-class in the process of closing books; While introducing famous works, we also introduce technology and experts to cooperate with famous domestic hospitals to run classes, give lectures, train and communicate, so that famous domestic hospitals are always at the forefront of medical technology in the world. Therefore, we should select 50 ~ 100 clinical and scientific research backbones over 35 years old and with master's degree or above from the famous departments of hundreds of big hospitals all over the country, sign contracts to work in publishing houses for 1 ~ 2 years, and combine with the famous departments of famous hospitals purposefully and purposefully to launch a number of masterpieces serving the "three-person" project. In order to create a "three-person" project service, we can not only produce a number of famous books suitable for clinical use, but also introduce a group of famous doctors as our author echelon.
Establish a modern enterprise management system and operation mode, gradually implement and constantly improve the reform of personnel system and distribution system, fully embody people's value, give full play to employees' enthusiasm and creativity, and gradually improve and improve employees' welfare and living standards with the development and benefit promotion of People's Health Publishing House while maintaining and increasing the value of state-owned assets, so that People's Health Publishing House will enter a stage of rapid development with significant benefit growth, vitality, stability, unity, harmony and order.