According to the sales monitoring of Beijing open-book retail book market, Zhejiang Children's Publishing House has maintained the first market share of domestic children's books with 1 1 year since 2003.
As a leader in the field of children's publishing, after years of continuous innovation and accumulation, Zhejiang Children's Publishing House has created many brand books in the fields of original children's literature, popular science encyclopedia knowledge and preschool enlightenment around three dimensions and six fundamentals: fashion and classics, originality and introduction, and bestseller and bestseller. For example, China's best-selling children's best-selling Adventures series, Shen's Animal Novels, naughty Ma Xiaotiao series, series. Through the exhibition and publication of a series of brand books, it has created and led several major reading trends in China, such as adventure theme reading, tool interactive reading and humorous reading. With the maintenance of brand-name books and the active follow-up of original products, Zhejiang Children's Publishing House has gathered more than ten well-known domestic children's literature writers, including,, Yang, Shen, Zhou Rui, Tang Sulan, Guan, etc., forming a strong gold medal creation lineup, further enhancing the market appeal and influence.