1, classification: news, communication, comments, etc.
2. Structure: It includes five parts: title, introduction, theme, conclusion and background. The first three are the main parts, and the last two are the auxiliary parts.
3, title: highly summarized, eye-catching.
4. Introduction: Important facts used to prompt news, so that readers can see at a glance.
5. Theme: After the introduction, it is the backbone of the news, the central part of focusing on events, explaining problems and expressing opinions, and the focus of the whole article.
6. Conclusion: Generally, it refers to the last sentence or paragraph of the message, which is the end of the message and can be selected according to the needs of the content.
7. Background: It is the historical situation or existing environment and conditions of things, and it is a subordinate part of news, often inserted in the main part, as well as in the introduction or conclusion.
Sources of press releases
1. For a long time, press releases have been regarded as official statements, part of the permanent and public records of enterprises and an important asset of brand content. Every press release must have a clear and regular news source, and every enterprise only publishes news information with itself as the main body or directly related to itself.
2. In the fragmented communication environment, a clear source of news is helpful to establish the transparency and credibility of enterprises, so that brands and enterprises can become professional, authoritative, reliable and traceable sources of news on related topics in the industry.
3. The press release issued by the enterprise official or news hotline has official news sources, which is the guarantee for the media and an effective means for enterprises to protect their own brands from interference and infringement.