Just in the past few days, I have experienced three products: Summit Summit, Million Heroes, and Cheeseman.
First, let’s talk about the profit prospects:
1. Insertion of various types of advertisements. This should be the largest profit model. The number of users is huge, and users are relatively focused. It can be repeated several times in just 15-20 minutes and it is easy to "brainwash" users. Get maximum exposure quickly and effectively in the shortest time. I believe merchants are very happy to place such ads. As for the form of advertising, product planning requires careful design, and the degree is just right so as not to cause users' emotions to "bottom out." From the naming of the event, the exposure of a single topic by the XXX merchant in advance on the official WeChat account, the opening advertisement, the placement of topic advertisements, the withdrawal of bonuses to thank the sponsors, etc., a series of hard and soft advertising can be inserted.
2. Drainage. Currently, you can get resurrection cards by inviting friends to play together, but in the future, you can download other apps to get the number of resurrections, and attract traffic to other apps to make profits.
3. Movie or song promotion. Cooperate with celebrities. On the one hand, we invite celebrities to come to live broadcasts and give questions to increase the influence of the platform. On the other hand, we allow them to sing songs or promote movies, which is a win-win situation.
Let’s briefly talk about the development direction:
Burning money as a means of attracting newcomers in the early stage is simply a love-hate method, but it is definitely not affordable to keep burning money, even if After several rounds of financing, late-stage investors will definitely demand returns. Then, content production is particularly important. How to use live broadcast + to produce content?
1. The content is developed in multiple directions. In addition to answering questions, is it possible to introduce music interactions similar to "I Love Memorizing Lyrics"? It can not only attract singers to come and play songs, but it can also diversify and attract a group of users in another field. Of course, it can be expanded whether winning bonuses or involving other areas.
2. Buy out the film source or make your own reality show, invest in movies, etc., just like iQiyi or Youku, produce your own TV, TV series, and movie content, and only broadcast them on this platform.
The above is a bit confusing, let me express my opinion
It is predicted that this year there will be more and more traditional entertainment programs similar to the Summit Conference, through mobile video The new features provided evolve new gameplay that is more interactive and engaging for users. Traditional TV stations must either revolutionize themselves as soon as possible or watch themselves being killed. If you have students who are engaged in related business, you can think more in this direction.