Shiseido (China) investment co., ltd
Shiseido has been favored by consumers in China for 30 years since 198 1 entered China. There are many Shiseido product users in different regions and different periods in China. In order to grasp the market opportunity more effectively and make the marketing strategic plan more quickly, Shiseido established Shiseido (China) Investment Co., Ltd. in February 2003 to co-ordinate the cosmetics business in China, which became a powerful proof that Shiseido vigorously developed the cosmetics business in China.
Although Shiseido has established friendly relations with customers through department stores, in order to further expand the communication space with customers, Shiseido officially launched a cosmetics store in China in 2004.
Shiseido Cosmetics Store not only sells goods, but also introduces the correct use of women's cosmetics in China. At the same time, it is also a fashion cultural place to show new beauty methods and spread fashion clothes and hairstyles. In the future, Shiseido will also strive to provide more high-quality products and services to female friends of different regions, ages and needs through various sales channels.