1. Not for profit. Consumers buy goods in order to obtain a certain use value and meet their own consumption needs, rather than reselling them for profit.
2. unprofessional. Consumers generally lack professional knowledge of goods and articles. When consumers buy goods, they are often easily influenced by the advertisements, service attitudes and product quality of merchants and manufacturers.
3. Hierarchy. Due to different levels of consumers and different social classes, consumers' needs will show certain levels.
4. replace. Except for a few irreplaceable commodities in consumer goods, most commodities can find substitutes or interchangeable commodities, so all commodities in the consumer market are replaceable.
5. Universality. In the consumer market, there are not only many buyers, but also a wide geographical distribution. Consumers are everywhere from home to abroad, from cities to rural areas.
6. Prevalence. Consumer demand is not only influenced by internal factors of consumers, but also by external factors such as fashion, environment and values. Different times have changed the needs of consumers, so the goods in the consumer market are popular.