Website promotion plan

We say that it is difficult to build a station and it is even more difficult to promote it. Some people say that it is important to have a website, but promotion is more important. Why is there a website with no traffic, or why is there no gain from investment? In fact, this is the role of promotion. If a website has no promotion or income source, it cannot be called a successful website. This shows the importance of website promotion. Well, there is more to say. Let's go in.

We said that you should write a website promotion plan.

A website promotion scheme roughly has the following steps:

(1) Determine the stage goal of website promotion. For example, who is your user goal, how many users will achieve independent access every day within 1 year after publication, how they rank relative to competitors, their performance in major search engines, the number of off-site links, the number of registered users, and so on.

(2) Website promotion methods adopted in different stages of website publishing operation. It is best to list the specific website promotion methods in each stage in detail, such as how many major search engine websites are logged in, which major online advertising forms should be used for promotion and media selection, the cost to be invested, how to allocate them reasonably, and so on.

(3) Control and effect evaluation of website promotion strategy. Such as the control of stage promotion objectives and the evaluation index of promotion effect. The purpose of controlling and evaluating the website promotion plan is to find out the problems in the process of online marketing in time and ensure the smooth progress of online marketing activities. If it is found that the number of visitors has basically not increased since the promotion, it is necessary to re-optimize the website and re-adjust the promotion plan.

Let me give you an example:

It is said that an enterprise that mainly produces toys wants to reach 2000 registered users within one year, with an average of about 100 online users every day. After three years, the goods can be sold and received online, and the annual online profit is 10 yuan. So, how do we make this promotion plan?

(1) Website promotion goal: After the website is published 1 year, it is planned to reach 100 independent visitors and 2000 registered users every day;

(2) Promotion in the stage of website planning and construction: in the process of website construction, optimize the content, structure and page of the website, first optimize the keywords of search engines such as google and Baidu;

(3) Basic promotion methods for websites at the initial stage of publication: log in to 15 major search engines and classified directories, purchase 2-3 real-name/universal websites, establish website links with partners, and make external connections with websites with stable visits (this is very important at the initial stage of websites). In addition, offline marketing promotion is also a necessary measure, such as publishing corporate news in mainstream media and industry websites.

(4) Website promotion in the growth period: When the website has a certain amount of visits, in order to maintain the growth of website visits and brand promotion, we can put a certain amount of online advertisements on the websites of related industries, and we can make some companies' own e-magazines, and then send them to the target users on a regular basis in combination with emails. During this period, you can also do some website surveys, product website surveys and so on.

(5) website promotion in stable period: combining with the promotion of new products of the company, online coupons are sent irregularly; Participate in activities such as ranking appraisal in the industry to obtain news value; When the conditions are ripe, build a neutral industry information website related to the core products of the enterprise for auxiliary promotion.

(6) Evaluation of promotion effect: track the effect of promotion measures of major websites, make statistical analysis of website traffic on a regular basis, cooperate with professional network consulting institutions to conduct online marketing diagnosis when necessary, improve or cancel the promotion methods with poor results, and increase the investment ratio of promotion strategies with obvious effects.

The above is an incomplete enterprise promotion case, and some contents need to be continuously improved. According to the specific situation, my purpose is to hope that everyone can learn how to make a website promotion plan. So, have you learned? Thank you for reading. I wish you success!