2/kloc-since the 20th century, the theme of "5. 18 International Museum Day" has been "Museums and XX", such as "Museums and Intangible Heritage" in 2004 and "Museums and Teenagers" in 2006.
Meaning:
First, cultural equality brings global prosperity.
"Globalization" is the concept with the highest frequency at present, and "establishing a global concept" is an unquestionable problem in today's world. However, to build a global concept, we must rationally understand and treat the objective cultural differences. The differences between the East and the West, nationalities and different cultures are very prominent. Due to the different understanding of cultural differences, since the end of the "Cold War", conflicts between various civilizations have intensified, and even led to intensified contradictions. In the history of modern culture in the world, many cultural masters are concerned about the differences between eastern and western cultures, and explore the particularity of the development of various countries and national societies from the differences, pointing out that understanding between different cultures is very important. Mr. Fei Zhengqing once said: If China and the United States can come together, it is not the combination of two forces, but the understanding of two cultures. This understanding is the understanding of cultural differences. Globalization is a continuous running-in and deepening process from single to multiple. Cultural globalization does not refer to the globalization of a certain culture, but refers to the equal cultural dialogue between different countries, different nationalities and different regions. Only cultural equality can bring global prosperity. In the process of globalization, especially economic globalization, the demand for cross-cultural communication is increasing, and cultural identity is becoming more and more important. From cultural inclusion to cultural integration, the era of globalization is based on cultural thinking, cultural understanding and cultural collision.
The globalization of museums will devote itself to mutual tolerance and understanding among different cultures, promote the development and prosperity of advanced cultures, promote world peace and development, and realize "mutual understanding, cooperation and peace between people" in the definition of "International Museum Day". This is a theme of the globalization of museums, which expresses the idea and dream of human beings pursuing common prosperity.
Second, local cultural characteristics are the foundation of cultural prosperity.
Every culture has its own fine traditions. The reason why human society can move forward is that people can absorb the civilization of predecessors, inherit and innovate and choose the future while having traditions. In the process of globalization of museums, it is very important to maintain traditional characteristics. Museum is a symbol of culture, showing the historical and cultural achievements of a country and a nation. The unique vitality of China's traditional culture in the information age and globalization age is the spiritual wealth of Chinese people all over the world, and it is also a solid barrier to safeguard national unity. This kind of cultural identity is brought about by the affinity for local culture hidden in people's hearts. 200 1 the national costume museum of Beijing institute of fashion technology held the China national costume exhibition in hongkong, which was a complete success. Hong Kong compatriots lament that the motherland has such excellent national culture and are proud of China's reputation as a "clothing kingdom". It can be seen that museums play an important role in respecting and maintaining cultural diversity and richness, and protecting and displaying the unique cultural heritage of countries, regions and ethnic groups around the world.
The National Costume Museum of Beijing Institute of Fashion Technology is a characteristic museum, while the domestic characteristic museums include Inner Mongolia Museum, Xinjiang Museum, Heilongjiang National Museum, Oroqen National Museum, China Silk Museum and so on. In the 2 1 century, these museums are facing the same situation and the same development opportunities. In the era of economic globalization, culture is also facing global competition. Advanced culture is produced in competition, and only advanced culture can survive and develop in this competition. Only when all kinds of advanced cultures develop together can we talk about cultural prosperity. Only by maintaining its characteristics can museums gain a firm foothold in the competition. This is a common problem that everyone must think about.
Local characteristics are the premise of cultural prosperity, and only cultural diversity can bring cultural prosperity. The localization of museums is not only to survive locally, but also to go global with its own characteristics. There is a saying that is right: "Only the national is the world's". This is also the value of building a museum with local cultural characteristics. American museums are obviously different from old European museums, showing American cultural characteristics; The National Costume Museum of Beijing Institute of Fashion has obvious China characteristics ... If all museums have local characteristics, the prosperity of the world museums will be realized.
Third, globalization has brought new development trends.
Under the new situation, museums will face new development. No matter what kind of museum it is or what kind of objects it collects, museums should be aware of the impact of globalization on its management.
(1) Museums in the era of globalization should be world-class. So, what kind of museum is world-class? At present, there is no accurate definition, but from the aspects of software, hardware, collection protection, service and all-round opening to the outside world, the Metropolitan Museum of America, the National Museum of Japan and the Shanghai Museum of China are all world-class. To build a first-class museum, we must start from the small things in front of us, strive to shorten the distance from the world's advanced museums in every link, make the museums under globalization connect with the international community, go to the world with the attitude of advanced culture, and enter the advanced ranks in the era of globalization.
At present, the National Costume Museum of Beijing Institute of Fashion has begun to take shape, and has reached the highest level in the collection and display of costumes in China. However, we should strive to be at the forefront in modern scientific display means, modern teaching with multimedia, external publicity and giving full play to the role of museums, so as to meet the development needs of museums under the situation of globalization.
1. First of all, we should avoid the situation that university museums are "hidden in boudoir and unknown" and establish online museums. This is a comprehensive network platform that comprehensively introduces the Museum of Beijing Institute of Fashion Technology, systematically displays China's rich and colorful national costume culture, multimedia display, online teaching function and national culture research and exchange. It makes full use of the advantages of the Internet, and is not limited by time and region, making the museum face the world and letting more people know about China's national costume culture.
2. Establish a multimedia touch-screen demonstration system, combining display with cultural communication, and provide more text and image materials for the audience, thus enjoying resources. This modern exhibition means has played an important role in improving exhibition efficiency and spreading knowledge. World-class museums such as Shanghai Museum, China History Museum, Hong Kong Heritage Museum and National Museum of Japan all have multimedia touch screen demonstration systems. Its establishment is conducive to shortening the distance between the museum of Beijing Institute of Fashion Technology and the world's advanced museums, and is also conducive to carrying out teaching work. Students can consult more words and images and gain more knowledge when attending classes in the exhibition hall.
2 1 century, the museum of Beijing Institute of Fashion Technology should speed up the process of digitalization and networking, establish a good sense of service, open to the outside world in all directions, strive to open to the society, and give full play to the social education function and cultural communication function of the museum.
(2) Cultural discipline construction is also a new trend of museum development. The cultural taste of a museum is not only the collection, but also the research results it has. From the perspective of the National Costume Museum of Beijing Institute of Fashion Technology, we should strengthen the research on China's national costume culture. First, the study of traditional costume culture itself, the Chinese national culture is extensive and profound. We have the responsibility to sort out and study the precious heritage left by our ancestors, strengthen comprehensive scientific research, strive to publish a series of monographs and research papers on national costume culture, and make achievements in exploring, researching and popularizing national costume culture. Second, we should build a clothing culture discipline with China characteristics, integrate national traditional culture with modern clothing, and actively and deeply carry out teaching and scientific research by making use of the favorable conditions that museums already have. According to the teaching needs of our college, we should strengthen and improve the courses of China national costume research, national costume technology research, China national pattern, China national introduction and China national culture, so as to make the teaching of national costume culture a professional course. This will help to improve the teaching level of clothing discipline, help to establish a set of clothing design theories and methods with China characteristics, and have practical significance for cultivating high-level design talents.
(3) Museums under the new situation will also face the problem of museum marketing. In a long historical period, financial input is the basic guarantee of museum funds. However, museums must change their management mechanism, adapt to the requirements of socialist market economy, be familiar with market economy and legal rules, establish an exhibition-centered marketing system, launch various special exhibitions in a planned, active and timely manner, and strive to maximize investment benefits. The environment of global free trade is also an excellent incentive to make museums more extroverted. The latest development of communication technology, the increase of media and the reduction of barriers between countries also provide favorable conditions for promoting cultural diversity and strengthening the cultural capital of civilized society.
Secondly, resource advantage is not equal to benefit advantage, and museums have the responsibility to revitalize resources to the maximum extent: reputation, talents, collections, materials, exhibition halls and other state-owned assets; At the same time, we should make use of traditional culture to develop and innovate, make the past serve the present, serve the modern society, and achieve corresponding social and economic benefits. For example, China has world-class traditional handicrafts of weaving, embroidery, dyeing and sewing, which belong to history and tradition and attract the attention of modern fashion. On the one hand, traditional crafts need to be discovered and preserved, on the other hand, they need to be developed and utilized, so that ancient skills can glow with new vitality.
Cultural competition can only be competitive in economic transformation. Combining cultural construction with promoting economic development is a hot spot in the globalization of museums. Economic construction is the center of all construction. The development of economic construction will inevitably promote the climax of cultural construction, while cultural construction has created a good social atmosphere for economic development. In recent years, many places have noticed the combination of promoting excellent culture, promoting economic development, opening up trade exchanges and improving local popularity, so as to achieve the effect of "promoting classics with literature, assisting literature with literature, and benefiting classics with literature", which is worth learning. Cultural construction injects new vitality into the economy, and economic construction is the favorable backing of cultural construction. For us, museum marketing needs to learn from scratch, practice internal skills and master international rules, which is a challenge in itself.
The museum treasures ancient stories, but how can we understand them if we want to tell them to people today? The unchangeable essence of the museum is to tell history, but what must be changed is to keep pace with the times, review history from the perspective of contemporary people, and reflect contemporary people's care everywhere. Of all the communication methods, culture is undoubtedly the easiest and easiest to communicate. China national culture is the most precious and charming cultural essence. However, China people know more about the West than Westerners know about China, which is a "deficit" in cultural exchange. China should not only import culture, but also export it. The success of Beijing's Olympic bid and China's entry into WTO are good opportunities for China culture to reverse the deficit and let the world know about China, and the globalization of museums will contribute to this historical development trend.