Pinduoduo stores suddenly lost traffic. What happened?
1. Your store may have unsalable goods.
If a product can't be sold after 30 days, it will become a unsalable product, reduce the weight of the store, affect the search ranking of the product, and the traffic will be greatly reduced.
Solution: Check whether there are unsalable products in the store. If found, delete it directly. If you still want this product, you can change the main picture and details of Pinduoduo, then add a new one, and break the zero as soon as possible within 7 days. As long as it is broken, this product will not be unsalable within 30 days, nor will it affect the weight and flow of the store.
2. Your product category may be wrong.
At the time of product release, many product categories are similar, and it is easy to choose the wrong product in the early stage, such as warm water bags, which are divided into many types and electric ones. And electric thermos bottles for household appliances. Although these three categories are a kind of products, they may not be noticed in the initial stage of promotion, but after the weight is improved in the later stage, the corresponding population allocated by the platform is completely different. It will lead to lower conversion rate, and the platform with lower conversion rate will think that the product is unpopular and the traffic weight will be reduced.
So choosing the wrong category will affect the store traffic. If the category selection is inaccurate, it may even violate the rules, resulting in the store being punished.
Suggestion: In category selection, we should make a new plan at the beginning, and in category selection, we must choose a suitable category that conforms to the product. Don't choose because of the high traffic. High traffic may not be suitable for you.
3. Is the product timely and seasonal?
A store generally has drainage products. When the traffic reaches the bottleneck, merchants will attract more traffic by optimizing their products. But there is a misunderstanding here, not that optimization can bring traffic. As a businessman in Pinduoduo, you should understand that many products are cyclical.
Suggestion: When the product can't get more traffic no matter how optimized, it is necessary to consider rebuilding the drainage product.
4. The pricing does not match the existing population.
Different products are priced by different people. If you have done low-priced activities, and the price has been greatly reduced, most of the visitors who like low-priced products during the activities are people who like low-priced products, so once the activities are over, the prices will be restored to the original prices, and the low-priced people will be quickly lost. The loss of people is reflected in the data, which will reduce the flow of shops.
Suggestion: product pricing should be within the same price range as far as possible, and the difference should not be too big, so as to avoid crowd inaccuracy caused by pricing. If you want to do low-cost activities, use coupons and self-marketing promotions to stabilize the activity flow after the event. Try to turn the crowd into regular customers.