What kind of goods are displayed?

Simply put, supermarkets can display goods according to consumers' psychology. Whether consumers can clearly and accurately perceive the product image and get a good emotional experience depends largely on the display of products. The placement of goods should be eye-catching in order to attract consumers' attention. Reasonable placement height. When customers enter the store, the unconscious expectation height is between 0.7- 1.7, and the goods with the same 30-degree visual axis are most easily perceived, followed by the goods with 60-degree visual axis. Secondly, maintaining the sense of quantity of goods means that the quantity of goods displayed should be sufficient to give consumers a full and rich image. A sense of quantity can make consumers feel full of choices, and then stimulate their desire to buy. In addition, the following principles can be used as a reference: First, the basic elements of display.

1 Make the goods look good.

Customers will only stay in the store for 20-30 minutes at most, so customers will first consider whether there is anything I want in the store, so the store must meet the basic requirements of complete items in order to retain customers. In addition, we must grasp the principle of easy to see, because even if there are goods that customers want in the store, they may lose business opportunities because they are difficult to find. The so-called "easy to see" here means "the front of the label is not blocked by other goods". In addition, the goods should not be placed in scaffolding, and should be placed neatly forward. The goods in the middle section should be placed vertically, and the goods in the lower section should be placed horizontally with the labels facing up.

2 the goods are easy to take

When shopping, customers will confirm the goods before buying, so it is as important to get them easily as to buy them easily. Therefore, we must pay special attention to remind tall male employees to display the goods too high for most women to get the goods.

In addition, we must pay attention to the principle of easy to take and put, and avoid destroying the whole display with only one commodity.

3 easy to identify the location of goods

This can be done with a little care, such as posting the layout of various departments in the store and displaying kanban in different categories in the daily delivery department posting.

Display shelves are often filled with goods to show a sense of quantity.

This practice can increase the turnover by more than 25%, and the scaffolding is empty, which not only wastes space, but also directly shows the weakness of its goods to customers.

Second, the necessary conditions for the exhibition

In addition to observing the basic principles of display, there are two conditions to set off the goods:

1 Use of partition

The partition is an essential item to maintain the display surface, because it can prevent the goods next door from mixing in and it is easier to find the shortage.

2 stick to the forward display

Commodities should be displayed forward. If the goods are displayed in the back, there will be no sense of quantity, which will affect sales and reduce the freshness.

Third, the pricing points

Pricing is the basis of self-management, so the following points must be thoroughly implemented:

1 Dairy products and juice are displayed in the lower part, on the same side as the production date.

Dairy products and juice are displayed in the middle and upper part, on the same side as the production date.

General merchandise, the price is marked in the lower right corner.

Fourth, the display method and order

1 on the differentiation of displayed goods

The first paragraph: light commodities, profitable commodities, and commodities for people to see.

Mid-term: cultivated goods, differentiated goods, high-priced goods and high-interest goods.

The next paragraph: cheap goods, high turnover goods (especially special ones are most effective in the next paragraph), big goods and heavy goods.

2 When selling special products in the next stage, you must hang pop to remind consumers.

Verb (abbreviation for verb) The main products in the store.

Summer: milk, juice, tofu and ice cream.

Throughout the year: eggs, paintings, cooked food, jiaozi.

Winter: frozen food, glutinous rice balls, fish dumplings, frozen fish balls and fish products.

Display of goods related to intransitive verbs

The so-called related goods are the goods that customers buy by the way when shopping. The display of this kind of goods is the most effective for cooking related people, followed by the related people at the guest level, and the related people at the use level rank third. There are many related commodities on display. Here, for example, the display of related commodities in fresh food stores:

Seven, monitor inspection points

1 Is there dust on the product?

2 Are the places where the shed boards and partition boards are taped dirty?

3 is the label attached to the specified location?

Are the prices of the label and the price card consistent?

Is 5pop still alive?

6 is the height of the top floor of the goods too high?

7 is the product easy to take and put back?

Is the spacing of scaffolding appropriate?

9 is the commodity classification label correct?

Does 10 follow the first-in-first-out principle?

1 1 Is the product well displayed?

12 is the product about to expire? Still broken, smelly, not suitable for sale?

Eight. Exhibition operation schedule