A market survey report is a report written after investigating and studying the overall situation of the market, or a certain aspect or a certain problem. It is a survey and analysis of market conditions, so it has characteristics different from other reports.
(a) targeted targeted mainly includes two aspects:
First of all, the investigation report must clarify the purpose of the investigation. Any investigation report has a strong purpose, which is to solve a problem or explain a problem. Therefore, when writing a report, we must be clear-cut, targeted and discuss around the theme.
Second, the investigation report must be clear about the target audience. Different readers have different requirements and concerns.
(2) The novelty search market survey report should firmly grasp the new trends and problems in market activities, quote some unknown new discoveries through investigation and study, put forward new viewpoints and form new conclusions. Only such an investigation report can be of use value and can achieve the purpose of guiding the marketing activities of enterprises.
Extended data:
Function:
1, which is helpful to better absorb the advanced experience and latest technology at home and abroad, improve the production technology and management level of enterprises.
In today's world, science and technology are developing rapidly, and new inventions, creations, technologies and products are emerging one after another and changing with each passing day. The progress of this technology will naturally be reflected in the form of products in the commodity market. Through market research, we can get information that helps us to know the market economy trends and scientific and technological information in time.
Provide enterprises with the latest market information and technical production information, so as to better learn and absorb the advanced experience and latest technology in the same industry, improve the production technology of enterprises, improve the technical level of personnel, and improve the management level of enterprises, thereby improving product quality, accelerating the upgrading of products, enhancing the competitiveness of products and enterprises, and ensuring the survival and development of enterprises.
2. Provide decision-making basis for enterprise management departments and relevant responsible persons.
Only when any enterprise has a practical understanding of the market situation can it formulate a targeted marketing strategy and business development strategy. When enterprise management departments and relevant personnel make decisions on certain issues, such as product strategy, price strategy, distribution strategy, advertising and promotion strategy.
Baidu Encyclopedia-Market Research