Taoist charms such as "lucky one", "Evil Charm" and "Peach Blossom Charm" and even "opening the altar" have become the products of some online stores on e-commerce platforms such as Taobao. The shopkeepers of these online stores all call themselves "Taoists", and some people post "Taoist cards" to prove their identity.
Recently, we investigated the identities of many "Taoists" who opened online stores, and found that these "Taoists" are not real Taoist faculty members: some are not registered for the record, and some so-called Taoist temples do not exist at all.