Known as the "Pope of Modern Advertising", this book is a classic in the advertising industry and has a far-reaching influence in the history of advertising.
Ogilvy left many classic sayings:
It is worthwhile to study the products before you start writing advertisements.
Confessions of an advertiser
2. Alexander Oswald/Yves Binuhe/Greg Bernada/Aaron Smith/Tracy Papadallas in the era of value proposition.
This paper breaks the traditional "business model diagram" and advocates the thinking framework of "value proposition diagram"
3. Design Rules William Leadwell/Christina holden/Jill Butler
This book is rich in illustrations and clear charts. Readers can absorb those valuable experiences from the text, avoid making the same mistakes, and perhaps inspire more inspiration and creativity. (You can go to WeChat official account, style copy)