Current situation of charges for home improvement designers in this city
At present, the vast majority of decoration companies in this city have put up a "design free" sign, but most of them have to add a room fee, some of which are called deposits. This fee ranges from 300 yuan, 500 yuan to 800 yuan, and the decoration company said that after the project started, this fee was used to offset the project payment. Only a few designers charge design fees, and most of them are designers of firms and studios who are not involved in the construction, or members of boutique design rooms of some brand decoration companies. It is understood that there are two ways to calculate the design fee. One is from 30 yuan to 60 yuan per square meter, and the design fees of some well-known senior designers are as high as 80 yuan per square meter; The other is to increase the design fee according to 3% to 5% of the total project cost.
Reasons why consumers refuse to pay design fees
Almost all the designers interviewed said that many consumers are unwilling to pay the design fee. These designers said that as soon as they talked about design fees with customers, customers would immediately say that a decoration company did not charge design fees. In order to retain customers, designers can only go with the flow and say that they don't charge design fees.
In recent years, I have met many consumers who are unwilling to pay the design fee. They say that the quality of designers engaged in home improvement design is uneven. When designing home improvement, some designers often simply meet the requirements of the householder and lack their own creativity. If consumers have higher requirements for design, they will mechanically copy the cases of design magazines or other companies and designers. Once, an owner who did engineering design told me face to face: "I have seen drawings of more than a dozen famous decoration companies." Judging from my engineering design, the depth is too shallow to meet the requirements of the construction drawing. The so-called design and construction drawings of decoration companies are mostly used to deal with customers who don't know how to do it. If you follow this kind of superficial effort to fool people's drawings, it can be said that the effect after real construction simply does not match the drawings. " Therefore, charging for home improvement design does not mean that the design can be done well. Similarly, no charge does not mean that it is not done well.
There are many mysteries behind the free design.
Although there is little difference between the quotations of decoration companies that charge design fees and those that don't, the workers and construction techniques used will be different, and companies that don't charge design fees will save money in these aspects as designers' remuneration. Most bosses of decoration companies hold the attitude that "design is the core of decoration projects". Successful and perfect design means that the decoration project is half finished, and design, as an important intellectual property in the decoration project, will never be free. Even if the decoration company verbally promises to be free, it will definitely make up for it in the future decoration construction. If the so-called "free design" is really free, then the designer working in such a decoration company just drinks the northwest wind, or the designer does something that is not designed. In essence, it is obvious that designers don't just drink the northwest wind, and the reward given by the boss is not all design fees, but at least it includes the cost of design and drawing. "Free design" is just the company's business strategy. To be sure, it is generally impossible for a company to design a relative fee. There is a simple reason. The owner thinks that "your design service is not enough for me to pay the bill".
Designers will focus on other aspects if they don't get their due remuneration. Enterprises can't complete the fee-based design to provide designers with the remuneration they deserve, so they also step in to help designers get extra income. Encourage designers to introduce familiar building materials suppliers to consumers to buy main materials, which is called "cheap and good quality". In fact, the phenomenon of sharing kickbacks among individual enterprises can be seen everywhere. When interviewing a local designer girl today, the situation she described and the problem of asking for kickbacks from the main material really proved this point. If according to national standards, designers can reasonably charge design fees according to grades, I believe that these problems can not be eliminated, but at least they can be well controlled.
Design fees can reflect the value of designers.
It must be affirmed that this design is valuable. According to the different room structures of the owners, combined with different ages, occupations and accomplishments, professional designers pursue the creativity of the indoor environment with individuality and artistic taste on the basis of meeting the functional requirements through creative design. At the same time, they also need to pay attention to the effective combination of materials and construction technology. Just as excellent designers spend a lot of energy and effective labor in the process of decoration design, they should charge corresponding fees, and decoration owners should also agree with this.
Personally, once the owner determines the scope of the project cost invested in decoration, how to control this cost is basically in the hands of the designer. A good designer can use suitable materials according to the economic conditions of consumers and make the best effect. Whether it is simple or hardcover, or even the renovation of some old houses, designers not only play the role of drawing a few pictures, but also do a good job in decoration budget, financial management, apartment type analysis, owner's family situation analysis, and put forward targeted programs. Isn't this a kind of labor? Frankly speaking, most designers reflect a "generally passable" attitude without charging design fees. Designers often pay more attention to the work of collecting design fees, because the recognized value can stimulate the enthusiasm of designers. The design fee brings together the rights, responsibilities and interests of designers. On the one hand, they fully affirm the labor paid by designers and improve their position in the decoration industry. On the other hand, designers are required to meet the corresponding "standards" and take on more responsibilities.
According to the "Measures for the Administration of Interior Designer Qualification" formulated by China Interior Decoration Association, the rating of designers is clearly defined. In the future, with the gradual standardization of the team of designers, some people who call themselves "design masters" with low education and poor design level will gradually be eliminated by the market. In the whole decoration process, the designer's role is always the "soul", which has a direct impact on the design results. Therefore, it can be predicted that the competition for designers will become fierce in the future, and those decoration companies that have not got excellent designers for a long time may be abandoned by the cruel market. Of course, if the market allows them to exist, I think they still have cracks to survive.
The charge for home decoration design is the need to standardize the market.
It is the general trend to collect home decoration design fees. It conforms to the laws of socialist economy and is worth working hard. As early as 2003, Shanghai put forward an initiative to charge for the design of home improvement industry, and in early 2004, the Shanghai Family Decoration Industry Association announced to the whole city the "Reference Price of Shanghai Residential Interior Design Charge". Because the decoration market and the real estate intermediary market are the same, the good and the bad are mixed, and the phenomenon of genuine products is very serious. In the past, some home improvement "guerrillas" mixed in the factions of regular home improvement companies through various means, which was actually "changing the soup without changing the medicine". Once the home decoration design is charged, such a "regular army" will lose its competitive advantage because of the lack of designers, and it is urgent to standardize the market. On the surface, the publication of the design fee standard is to standardize the decoration design fee, so that the general public can "have a price to rely on" when paying the decoration design fee, but in fact it is a signal, which is conducive to promoting the separation of design and construction, and making home improvement enterprises rise from a low-level "price war" to a "quality war" relying on strength and creative profit. While driving the new profit growth point of the home improvement industry, it has opened the prelude to the standardization and marketization process of the decoration industry.
So how to charge the design fee to make it acceptable to consumers?
According to what standards, can consumers accept the design fee? In view of the problem of family residential decoration and design fees that consumers often question, the Reference Price of Shanghai Residential Interior Design Fees (2004 Edition) clearly stipulates that:
1, the assistant building interior designer's construction area per household (set) shall not be less than 30 yuan/m2.
2. Interior designers of intermediate buildings are calculated according to the construction area of each household (set) not less than 50 yuan/m2.
3, senior building interior designers according to each household (set) construction area of not less than 80 yuan/square meter.
In addition, the relevant person in charge of China Interior Decoration Association said that according to the new regulations issued by China Equipment Association in 2007, the proportion of decoration design fee and design deposit paid in advance by the owner should be 30% ~ 50% of the total design fee, and the remaining design fee should be settled after the project is completed. After the decoration company comes up with the design scheme, if the owner is not satisfied, the company needs to submit other design schemes; However, if the company comes up with a design plan, the owner has no reason to return the order and the design deposit will not be refunded.