Book 1, The Road to Financial Freedom
The Road to Financial Freedom is a very suitable book for investors. It has an excellent system and complete investment introduction to help readers become mature investors and actively control their wealth. Many people hope to get the secret of beating the stock market once and for all. However, after investigating the actual transactions, this book finds that all roads lead to Rome: long-term trend tracking, basic analysis, value investment, band trading, spread, arbitrage, cycle ... Whether traders or investors, the most important thing is to find a method suitable for their own personality and goals, correct their mentality, and thus achieve the realm of financial freedom. On the basis of emphasizing self-exploration and psychological factors, The Road to Financial Freedom gradually guides readers how to establish their own system (knowing themselves, preparing, making plans, choosing, entering the market, withdrawing from the market, making profits and evaluating), and includes the entry skills, experiences and classic ideas of investment masters, and compares the actual effects of various investment strategies. At the same time, this book also introduces many important contents neglected by other investment works: expectation, position size, target, macro environment, fund management and so on. In addition to its excellent systematicness, the book's easy-to-understand metaphorical style also helps readers to better understand investment.
The second volume, Stanford minimalist economics.
Stanford University's most popular introductory course in economics! Starting with 36 key terms of economics, each article is about 3000 words, and the concepts and principles are introduced with life examples. The concept is clear and can be easily understood without economic foundation, which helps us to understand complex economic operation, make rational decisions, work smarter and improve efficiency and quality of life.
The third volume, the sales revolution
So far, there are only two recognized sales models in the world, one is the professional sales skills led by Xerox, and the other is the spin sales method led by Rackham's independent research and development. SPIN's success led IBM, Motorola, Xerox and other big companies to hire Rackham to conduct sales management research, and its research results were compiled into a book, which is the Sales Revolution.
Take over the influence.
"From qualified to excellent, to excellent marketers, you must read five books. The first one is Influence." With the continuous sales of influence, the slogan on the cover of this book has been remembered by many marketers. Many people keep asking, what are the remaining four books? There is no doubt that Sales Revolution is the second of the five required books. This book, which changed the global sales pattern and model at the end of the 20th century and brought epoch-making revolution to enterprise sales, sales teams and sales management, should be placed at such a height and be worshipped by marketers.
Rackham, a global leader in sales research.
So far, there are only two recognized sales models in the world, one is the professional sales skills led by Xerox, and the other is the spin sales method led by Rackham's independent research and development. SPIN's success led IBM, Motorola, Xerox and other big companies to hire Rackham to conduct sales management research, and its research results were compiled into a book, which is the Sales Revolution. Today, Haswell Company, a global authoritative sales consulting, training and research institution founded by Rackham, is still carrying out the revolutionary theory about sales in the sales revolution. Truth can stand the test of time and practice.
Interpretation of famous domestic marketing experts
What is the fate of foreign theories in China? Many people will answer, acclimatized, or national conditions. But many times, you just fall into the trap of misreading. So how to correctly interpret the Sales Revolution? We teamed up with Sun Luhong, a famous marketing expert, the best-selling author of "Take Orders with Your Brain" and the interpreter of "Influence", to create an "expert guide" for readers before each chapter to help you understand and thoroughly understand the "revolution in sales" and take the second solid step of becoming an excellent marketer.
The sales revolution can bring a revolution to your career and life!
The fourth volume, scarcity
Cederhill Hill Mulaisinsen, in the process of studying and helping the poor for a long time, found that his anxiety was similar to that of the poor: the poor lacked money and he lacked time. On the basis of this phenomenon, he and Aird Shafir, a professor of psychology at Princeton University, conducted a lot of laboratory research and realistic investigation, but found an amazing truth that exists in the world: the poor are always short of money, while the busy people are always short of time.
However, further research confirms that these are superficial phenomena. Because even if you give the poor a sum of money and give procrastinators some time, they can't become rich and efficient. In fact, in the long-term scarcity of resources (money and time), people have formed a "limited view" and can only see what is in the "pipe". Although this may bring us a "focus bonus" (short-term prosperity or efficiency), in the long run, this "focus" will lead us to "balanced thinking". Increase our bandwidth burden-when the value of 1 yuan creates a huge gap between the rich and the poor, when street vendors in Chennai are under endless pressure to borrow money, when everyone is in a state of juggling and multitasking ... the most rational economic model and behavior will no longer conform to their own internal logic. In the end, scarcity will capture our brains, gradually make us lose our cognitive ability and executive control, and become more stupid and impulsive.
Scarcity is the most respected new work of behavioral economics by Daniel Kahneman, the author of Thinking, Fast and Slow. The purpose is to reveal the complex causes of scarcity psychology and put forward the countermeasures to curb scarcity with "leisure". Therefore, only by reasonable planning and management of "bandwidth" can we move from scarcity to abundance.
Live a different life and live the life you want. What else? [Titan says]