VI system, also known as visual identification system, includes the design of logo, color, font, picture and overall combination form. It is a unified and systematic set of visual symbols, whose purpose is to spread the brand to users more directly, make users infected and identify the brand quickly.
VI system design is the basic content of brand design. Based on the long-term development of the brand, establishing VI system as soon as possible is conducive to forming a unified brand image and reducing the time, energy and cost in the process of communication and development.
IP image refers to a representative cartoon image that matches the brand characteristics, product characteristics and target audience. An IP image that is popular with users and recognizable generally has a lovely external and distinct personality, which can be designed from three parts: image setting, image design and image extension. A good IP image generally combines the emotional needs and spiritual experience of the target users.