Generally, the purpose of promotion in newly-built advertising groups will be divided into seven parts, namely: application promotion, sales lead promotion, Tik Tok promotion (this is our main purpose), store promotion, e-commerce store promotion and headline article promotion.
Because we put the studio in Tik Tok, we chose Tik Tok to promote it. If you have a budget, it's up to you. It should be noted that the budget ceiling here is the ceiling of your whole plan.
After creating the advertising group, we will start to create a single plan. The delivery range is selected by default, and the delivery target is selected according to the converted quantity. The display volume is mainly for the Tik Tok homepage, not the live broadcast room. Select the Tik Tok you want to promote and put the content into the live broadcast room.
There are seven options for the conversion target, namely: watching in the live room, checking in, clicking the commodity button, rewarding, adding fans, clicking components, and placing orders in the live room. The important thing is that we should observe, click the commodity button and make the order.
After choosing the transformation target you need, the next step is to choose user orientation. Choose the area where you can post, and just remove some places where you can't post. Just choose the audience you need by sex and age. After each reduction, there will be an estimate on the right that the coverage will change.