1, respect principle (be polite, trust sincerely, be equal and friendly, understand and value).
2. Compatibility principles (self-esteem, self-discipline, tolerance, prudence, reconciliation, tolerance and understanding, seeking common ground while reserving differences).
3. The principle of propriety (distinguish the object, vary from person to person, put yourself in the other's shoes, be flexible, pay attention to the occasion, suit the occasion, have a clear purpose, and be targeted).
4, strategic principles (accurate cut-in, create an atmosphere, assess the situation, be skillful in dealing with emergencies, pay attention to methods, be considerate, be proactive and strive for initiative).
Verbal communication is a two-way interactive process involving communicative subjects.
Including the speaker's choice of discourse and the listener's understanding of discourse. Presupposition factors play a variable role in the dynamic process of discourse choice and understanding in verbal communication, which greatly restricts the speech behavior of the communicative subject.
Therefore, the subject of verbal communication should adjust his speech behavior at any time on the basis of fully considering the presupposition factors in verbal communication activities, so as to avoid bringing negative influence to communication and achieve a targeted goal. This puts forward strict requirements for the subject of verbal communication in order to improve his verbal communication ability and ensure the appropriateness and appropriateness of his verbal behavior.
Verbal communication is a way to express our inner thoughts through language and tell each other. Therefore, its main body is communication, and the objects of communication are nothing more than relatives, friends and strangers (generally referring to people who meet for the first time or are unfamiliar). Therefore, in the process of verbal communication, we should communicate according to the specific characteristics of different communication objects in order to achieve good communication results and achieve the expected communication purposes.