How does logo design reflect the industry characteristics of enterprises?

In modern design, whether it is packaging, decoration, signs, books, posters, advertisements or environmental design, we can learn from the expression forms of calligraphy art and broaden the field of modern design. People engaged in design work should attach importance to the study and cultivation of calligraphy art, insist on the study of calligraphy basic skills, and insist on the discussion and application of calligraphy beauty, so that abstract calligraphy art can produce greater charm in modern design.

If an enterprise or brand wants to stand out from many competitors, it must impress people with its own enterprise. As the most representative visual symbol of an enterprise, it is natural to convey the information of the enterprise to consumers, especially the industry characteristics of the enterprise. How does logo design reflect the industry characteristics of enterprises?

1, logo design. There are three main manifestations of logo graphics: concreteness, imagery and abstraction. The advantage of figurative logo graphics is that it is easy to identify; Image logo graphics often have a high artistic style and modern sense; Abstract logo patterns can show profound abstract meaning, symbolic meaning or mystery. No matter what form of expression, it should directly or indirectly show the industry characteristics of the enterprise. For example, the bid logo of Beijing 2008 Olympic Games tends to be perfect in concept integration and artistic expression.

2. Color design of the logo. Different colors can bring people different feelings, at the same time, they can also glow people's emotions and depict people's thoughts. Therefore, when expressing the industry characteristics, the appropriate logo color is very important, especially the excellent logo color design can make the industry characteristics of Zhengege enterprises more distinct. For example, Unilever's logo can make people feel the peace, tranquility, coordination, trust and self-confidence conveyed by blue, which also shows that Unilever is a "dynamic enterprise".

Logo design is not only graphic design, but also needs to create a brand value recognized by the market, at the same time, it can reflect aesthetic value, and finally establish a unique corporate image, so that the broad audience can have a sense of identity with the enterprise and remember it deeply.