1. Font selection: First of all, let's talk about regular characters, which are square and have a sense of printing, and can be used as text fonts or subtitle fonts. When writing, pay attention to all strokes are straight lines, no curves, and pay attention to fullness. You can deliberately exaggerate a certain stroke, and highlight the capitalization when you encounter the word "mouth". Unfolding principle: less strokes first, parallel and equal length relationship.
2. Then, let's talk about movable type. Movable type is an unstable font, which evolved from orthographic font. Paying attention to "mouth" when writing is a distinctive hint. Of course, everyone writes differently.
3. Next is soft writing, similar to brush calligraphy, but written with marker. The writing principle is generally thick strokes or thick roots.
4, let's talk about the fat word first, the font is fat, full and compact, and can be applied to cute and interesting decorative words. When writing, the strokes are deformed and bold and oval, so we should pay attention to the overall coordination. As shown in the fourth line below.
5, the main title design: is the center of the leaflet, can attract the attention of the audience, so the font should be clear and eye-catching, not too many words.
6. Subtitle design: Subtitles play an auxiliary role in explaining the main title. The design in the picture should not exceed the main title, and the font size should be smaller than the main title.
7. Text design: easy to understand. Generally, there is no spacing left and right, and there is spacing up and down. Fonts are smaller than subtitles. Of course, it also includes layout design. Left alignment is traditional, solemn and classic, while right alignment is irregular and novel. Pictures around words or words around pictures will have strange effects.
8. Color matching
Color matching: Black is a universal color, which can outline other colors. Blue matches purple and red.
The second color matching: the matching between different purities of the same color.
The third color matching: green and yellow, orange color matching.
Color matching four: the color matching of purple with yellow and blue.