First of all, live sellers are good at packaging themselves. The title is very big, all kinds of certificates, award trophies, really, the title of Shanzhai Association is very scary, academician, professor, vice chairman of the association and so on. More importantly, the style is full, the gas field is very big, and everything is despised. This is actually the so-called "Jianghu School".
Secondly, most of the words they write are people's favorite words. Be kind to protect water, be virtuous and carry things, reward hard work in heaven, be quiet and far-reaching, be blind in Zen tea, have a prosperous business, be content with everything, and have a smooth home, and so on. Others advocate that "Li Ka-shing's office couplets are all in the same style", and the words are big, thick and bright, and they are wantonly exaggerated. For example, they are painted in the shape of rocks or write Tian Kai, which makes buyers feel like treasures. In fact, this caters to the "missing" psychology of ordinary consumption.
Finally, these works belong to batch reproduction and have no originality and value. Webcast is about quantity. The cost is paper and pen and ink, and the cost is not high. Such a copy is not artistic at all, but actually only satisfies some arty people.
On-site painting selling phenomenon:
At the moment when live broadcasts empower various industries, calligraphy and painting commercial organizations and artists are also looking for new breakthroughs online. Beijing business today reporter today saw through the short video platform and e-commerce platform that the on-site painting and calligraphy transactions often exist in various platforms with user names such as "Painting Academy" and "Painting Society". Except for a few artists who act as anchors and creators, on-site transactions are often operated by gallery agents, cultural companies, training institutions and art brokers. On-site pen meeting, customization, auction bidding and teaching are common ways to play.
In the eyes of the industry, the live broadcast format has rewritten the traditional agency mechanism to some extent. "In the past, 100 works were displayed in the gallery for one year, but now they are displayed in the live room for less than one day"; In the past, private consultation and bargaining with gallery staff were relied on, but now non-standard paintings and calligraphy have become clearly priced products in the shopping cart of the live broadcast room. Some people think that painting and calligraphy should be grounded in front of the camera, but the wonderful customization in the eyes of some bloggers also makes the art of painting and calligraphy lose its mystery and decency.