How can a wine become an “art collection in the study”? "Guo Guan", as the name suggests, is the "National Collection", which means the master of traditional Chinese culture. The respect, awe and inheritance of 5,000 years of Chinese culture make "Guo Guan" the most collectible cultural liquor brand with Chinese temperament. . Mr. Li Zhengtian, a famous artist and calligrapher, deeply agrees with the brand culture of the "National Pavilion". This is why he personally wrote inscriptions and splashed ink for the "National Pavilion".
In fact, in addition to the profound cultural connotation of the brand itself, there are three major highlights that make Guoguan Liquor an artistic masterpiece among wines.
The first is the natural artistic gene. Guoguan Liquor is a cross-border collaboration between Chinese brewing masters and famous artists, injecting art into the fine wine to create an elegant liqueur that reflects the high-end artistic taste of collectors. For example, "National Pavilion·Chinese Way" was created with passion by the famous artist and calligrapher Mr. Li Zhengtian. This series includes four collections: "Heaven rewards diligence", "Authenticity rewards kindness", "Business rewards trust" and "Industry rewards excellence". It contains the essence of traditional Chinese culture and can be regarded as the spiritual motto of modern Confucian businessmen in their lives.
The second is the limited scarcity like a work of art. All masterpieces of art are extremely rare and extremely rare. Guoguan Liquor is brewed by brewing masters adhering to ancient methods, and the output is extremely rare. Each batch is strictly limited, creating a true "limited collection level" wine art treasure. The third is the highly artistic packaging design. The masters of the National Pavilion pursue the ultimate in craftsmanship through art, from the design of the wine body, to the inscription and signature, to the design of the bottle packaging... every detail is meticulously crafted and crafted repeatedly. For example, the "National Pavilion·Eight Horses of Fortune" represents the pursuit of "luck" in traditional Chinese culture to the extreme. The shape of its bottle is extremely exquisite, which is derived from the national treasures in the Forbidden City and the "Doucai Lotus Pattern" longevity bottle of Emperor Qianlong of the Qing Dynasty. "Gourd bottle" is not used if it is not a famous vessel; the painting on the bottle is taken from the horse painting by Lang Shining, a famous artist in the Qing Dynasty, and it is not used if it is not a famous artist. The gourd means "good luck" and the eight horses mean "success will come immediately". The two are a perfect match, meaning that you will immediately enjoy good fortune, prosperity and success in your career. It is a rare collection-level liquor art treasure.
The ancients believed that knowledge must span "Confucianism, Buddhism, and Taoism" to be considered erudite, and wine must also have "talent, emotion, and interest" to be considered the best. Guoguan wine has the talent of a master, the passion for art, and the interest of play. According to these three flavors, it can not only be placed on the wine table and in the kitchen, but also hidden on the desk of the study, or given as a sincere gift to close friends. Playing with it from time to time, it is not stained by the worldly dust, and it is naturally quite romantic.
The founder of Guoguan has focused on the liquor industry for more than ten years. He has visited many first-class famous wineries and met many winemaking masters. He was deeply moved by the masters' exquisite skills and enthusiasm for winemaking. At the same time, exchanges and collisions with masters in the cultural and art circles enabled him to understand the cultural essence of "wine carries the road", and finally established a strategic idea for cross-border creation with artists from all walks of life, including Chinese wine masters. Guoguan Liquor launched a domestic wine culture movement of "wine as a means of carrying the Tao" - using liquor as a carrier and art as a perspective, it opened up a new field of "Chinese collectible cultural liquor".
The National Pavilion believes that a bottle of good wine is not only for drinking and entertaining, but also a carrier of cultural inheritance, especially when it carries a ceremonial function. Whether it can reflect the gifter's taste in life, convey the gifter's true feelings, and whether it can serve as a testimony of everlasting friendship is an important criterion for choosing gifts today. The birth of the national collection-level cultural liquor has just filled the gap in the demand for personalized gifts in the liquor market. The series of collectible liquors produced by the national museum are based on 5,000 years of Chinese culture, with fine wine as the body, art as the shape, and the road as the soul. , allowing people to appreciate the beauty of Chinese tradition through the collection of fine wines and art. Each Guoguan wine with a unique theme absorbs the essence of 5,000 years of Chinese culture. It not only fits our implicitly expressed national psychology, but also has limited edition and artistic creativity that greatly enhances its collection investment value and highlights its role as a "gift." The high-end value of the product.
Ruguoguan·Chinese Tao series is a work created by the famous art master Mr. Li Zhengtian, which interprets the Chinese Tao with the four essences of [God rewards diligence], [Authenticity rewards kindness], [Business Tao rewards trust], and [Industry Tao rewards excellence]. , the first cross-border cooperation between masters.
A bottle of Guoguan wine has spanned five thousand years. The cross-border art Guoguan wine has achieved a gorgeous upgrade of Chinese culture and fine wine, interpreting Chinese etiquette with artistic and innovative vision.