Based on the word "winter", using China's fluent and free calligraphy language, it presents a rotating "momentum", expresses the rapid and high-quality development of sports, improves the health level of the whole people, and advocates the pursuit of a positive, sunny and healthy lifestyle. The main color of the emblem is blue, which is the color of the sky and symbolizes glory and eternity.
The English logo in 2024 and the five colors of red, yellow, blue, green and black all come from the Olympic rings. The overall design of the emblem aims to fully embody the Chinese sports spirit with the main content of "winning glory for the country, selfless dedication, being scientific and realistic, abiding by discipline and law, unity and cooperation, and tenacious struggle".
Description of the emblem design of the 14th Winter Games
The emblem of the 14th National Winter Games highlights the characteristics of Inner Mongolia. Based on the Mongolian word "winter" and China's fluent and free calligraphy language, the word "winter" is skillfully blended with Mongolian and Chinese characters, which shows the firm determination and confidence of Inner Mongolia as a "model autonomous region". People of all ethnic groups help each other in the same boat, unite as one, create a beautiful landscape of the northern part of the motherland and build a Chinese dream with one heart and one mind.
The emblem as a whole shows an "upward trend", which expresses the main purpose of the country to advocate the whole people to enhance their physical fitness and pursue an active, sunny and healthy life. At the same time, the smooth graphic lines are skillfully displayed as the rhythm of winter sports and the dancing of Hada in the grassland, showing the rhythm and dynamics of ice and snow sports, symbolizing the emotional connotation of warm and friendly grassland people wishing all guests good luck, happiness and well-being. The emblem is dominated by blue.