I quite like the dynamic icon design of this Winter Olympics. The modern design restores the characteristics of Han Dynasty seals, which is also the embodiment of Beijing style and Chinese culture. It is innocent and simple, the spirit and form correspond to each other, and the yin and yang complement each other. It’s not just about being dynamic for the sake of being dynamic, static is also worth pondering.
In the Beijing Winter Olympics emblem, the Chinese character "Winter" is used as the source of inspiration, and the Chinese calligraphy character "Winter" is used as the main body of the creation. The upper part of the graphic shows the shape of a skater, and the lower part Showing the heroic posture of a skier, the dancing lines in the middle are smooth and full of rhythm, representing not only the undulating mountains, the abstract track, but also the festive dancing ribbons, vividly showing the atmosphere of the Beijing Winter Olympics.
The much-anticipated Beijing Winter Olympics mascot "Bing Dundun" is "just like his name". Speaking of China, everyone will think of China's national treasure "giant panda". Bingdundun is a combination of China's national treasure and an ice crystal shell. It is round, cute and naive. Don’t underestimate this image, there are many elements of the Beijing Winter Olympics in the details.
The colorful brilliance decorated on the head echoes the "Ice Ribbon" of the National Speed ??Skating Stadium of the Beijing Winter Olympics, and the flowing colored lines symbolize the ice and snow sports track and also symbolize 5G With the advent of the times, look at the overall shape of the panda. It looks like an astronaut. It is full of a sense of the future, the times and speed, implying the combination of modern technology and ice and snow sports.
According to the designer team, the unrestrained, free and passionate leaves, the stretch and openness, inspired them. The curve tension and beauty of nature completely defeat the rigid spiral structure of machinery. The "flying" torch curve comes from nature, giving people an unprecedented open form, aiming to echo the Eastern philosophy of "Tao follows nature and the harmony of nature and man". Philosophy makes the torch "alive".
"Chinese Romance" is through the creative transformation and innovative expression of local cultural symbols. It is the continuation of the visual culture of the 2008 Olympic Games and the fit with the international Olympic spirit. It is the realization of watching the local The design ideals of culture, sharing of traditional resources, and creating world civilization have also added new ideas and practices to the development of the visual image system of the International Olympic Games. The flower of Chinese romance will always bloom in this hot land.